Snowsports Industries America (SIA)

Our Work:
Member research, sales data tracking, consumer surveys, in-depth interviews, annual participation reports, on-call research support

As the primary, on-call research partner for Snowsports Industries America (SIA), Corona is frequently asked to assist with data collection, analysis, and interpretation of results. We have conducted a broad array of research projects for SIA, including an analysis of annual sales data from member companies, consumer surveys around the impacts of the pandemic on snowsport participation, and research with non-participants to inform member company efforts to reach new markets of snowsport enthusiasts. We also conducted SIA’s NextGen Study, in which we engaged young Black, Asian, Latino, and LGBTQ+ participants and non-participants via focus groups and in-depth interviews to understand the various access and equity issues that prohibit underrepresented audiences from participating in snowsports. In addition to these specific research engagements, we also manage SIA’s premier annual report on snowsports participation across the United States.