Minnesota Office of Traffic Safety

Our Work:
Community surveys, field research, observational research, statewide research

The Minnesota Office of Traffic Safety has worked with Corona Insights for over twenty years to measure the impacts of traffic safety programs in the state. From 2003 through 2020, we conducted regular telephone surveys of Minnesota drivers regarding high-risk driving behaviors (e.g., drinking and driving, not using seatbelts, speeding, and texting while driving). This research aimed to quantify the prevalence and demographics of these behaviors, as well as measure awareness and perceptions of a variety of marketing campaigns conducted by the state that aim to reduce these behaviors. We also conducted specific research to understand the attitudes, beliefs, and motivations of high-risk drivers, building foundational knowledge to inform eventual strategies for improving safety behaviors. Later, our research shifted to developing the state’s official seat belt use rate measures, which involves a large annual on-site data collection process at over 200 locations throughout the state.