Logan School for Creative Learning

Our Work:
Strategic analysis, in-depth interviews, ethnographic observation, board facilitation, community input facilitation, focus groups, perceptions survey, brand attribute development

The Logan School for Creative Learning worked with Corona Insights to conduct a research-driven process aimed at articulating the Logan School’s core ethos and related brand attributes. With this project, we saw an opportunity to ensure our client launched a new branding effort on a clear, shared understanding of who they are and what makes them unique. Over the course of the 3-month process, we utilized insights and lessons learned from focus groups, in-depth interviews, an online survey, analyses of 14 competitors, and facilitated sessions with board, staff, and parents to collaboratively develop a core ethos statement that feels distinctly Logan.