Donor Alliance

Our Work:
Statewide survey, benchmark and tracking research, public opinion research, message testing, focus groups, in-depth interviews, literature review, A/B testing

Donor Alliance has long partnered with Corona Insights for research and evaluation regarding public perceptions of organ and tissue donation, as well as strategies to increase individual donor registration. Earlier studies we conducted established benchmarks for public sentiment toward donation as well as barriers and myths surrounding donation. More recently, we have conducted follow-up studies to track these key metrics. The results of these surveys provided a useful snapshot of how public awareness, opinions, and actions have changed over the years, and have informed the continual evolution of Donor Alliance’s communication strategy. Our team has also helped guide the evolution of their specific public messaging: We provided a comprehensive literature review and conducted primary research via focus groups and interviews to identify impactful campaign messages, and then used a survey to test various messaging strategies among target audiences.