Denver International Airport (DEN)

Our Work:
Intercept surveys, persona research, segmentation, user experience (UX) research, brand research, satisfaction research

Corona Insights has worked as the research firm of record for Denver International Airport (DEN) for more than a decade. In fact, DEN was our very first client, back in 1999. Our studies with DEN have touched on all aspects of the passenger journey. We have conducted intercept survey research to gauge passengers’ airport experience overall, from parking to gate; intercept survey research to assess traveler transportation needs to and from DEN; user research to inform gate area and bathroom redesigns; user experience and wayfinding research to understand how individuals traverse the new and improved security lanes; as well as awareness research to explore public perception of airport construction projects. Our other work for DEN has included brand research, customer segmentation, and persona work. Research results have informed everything from capital improvements to marketing and messaging.