Denver Arts and Venues

Our Work:
Focus groups, in-depth interviews, citywide survey, customer profiles, cultural planning and facilitation, concept testing

Denver Arts & Venues (DAV), the City and County of Denver’s arts facilities and public art funding agency, retained Corona Insights to assist in the creation of a cultural plan to guide the growth of Denver’s arts and culture infrastructure for the coming years. The 15-month, large-scale cultural planning process involved a wide range of research and strategy tasks. We conducted a situation analysis to understand the state of arts and culture in Denver and collected public input through in-depth interviews and an online survey. Next, we oversaw and guided design and drafts of the City’s cultural plan (IMAGINE 2020) while synthesizing insights from our research with facilitated conversations and more in-depth interviews, including those with the City Council and Mayor’s Office. Since its creation, IMAGINE 2020 has been used as the guiding document for DAV. In order to make sure the original vision of the document has stayed resonant with arts and culture sectors and the wider public, we have periodically re-fielded the survey in 2017, 2020, and 2024, and have conducted follow-up interviews with artists and culture sector workers. We have continued to collect data and track progress to help DAV inform the next iteration of the cultural plan. We have also collaborated with DAV to present data at DAV-hosted events for arts sector audiences.