Connect for Health Colorado

Our Work:
Statewide survey, campaign testing, customer surveys, customer demographic analysis, persona work, online focus groups

Connect for Health Colorado has partnered with Corona Insights on multiple occasions over the years to enhance their understanding of customer experiences and inform future communications and marketing strategies. Most notably, we have conducted their annual survey to track customer enrollment and to better understand what the enrollment process is like for returning and new customers. We also developed detailed customer personas to better understand what motivates distinct customer groups through a combination of quantitative and qualitative methods, weaving together data from census demographic analysis and a literature review, surveys targeting customers and uninsured or direct purchasers, and primary research through focus groups and online bulletin boards. Our most recent work involved a demographic analysis of the uninsured and those who directly purchase insurance in Colorado, aiming to uncover the motivations of these groups. This comprehensive research supports Connect for Health Colorado in refining their communication strategies and better serving their diverse customer base.