Colorado Nonprofit Association

Our Work:
Statewide survey, donor survey, workforce survey, economic impact analysis, facilitation, board retreats, focus groups, interactive data dashboards

The Colorado Nonprofit Association (CNA) and Corona Insights have worked together on both research and strategy projects for over a decade. Our work has provided CNA with a better understanding of how to serve its members and has helped shape the organization’s strategic direction. We have executed a charitable giving study on multiple occasions to provide CNA with a demographic and behavioral profile of the state’s donors. We also conducted focus groups and a statewide survey to test and develop messaging themes for the Association’s ReFUND CO campaign. Additionally, we support CNA’s periodic workforce survey, the Colorado Nonprofit Salaries & Benefits Survey, by providing timely redesigns to improve usability and make sure questions are still relevant. We have also collaborated with CNA to help them strategize their data collection approach and assisted in survey data analysis by creating an interactive data dashboard to allow CNA to parse their data by professional roles within the nonprofit sector and pull formatted, printable salary tables for each role. CNA published the complete survey online, and continues to generate revenue by selling segmented data dashboards to their core members.