Colorado Department of Transportation (CDOT)

Our Work:
Statewide survey, focus groups, formative campaign research, message testing, pre–post campaign evaluation, mapping, on-call research support

Corona Insights has worked with the Colorado Department of Transportation (CDOT) as a prime contractor or subcontractor for many years. Our work with CDOT has involved a wide array of topics, from traffic safety research (including numerous media evaluation surveys) to general transportation research (e.g., HOV lanes, the Central I-70 project) to resident surveys. Our projects often involve multilayered, multimodal approaches. For example, we conducted a statewide resident survey to gauge satisfaction with and trust in CDOT ahead of future planning and funding requests. As a follow-up to the survey, we conducted in-person focus groups across the state to delve deeper into several key findings that came out of the survey. We have also informed the development of CDOT’s campaigns to raise awareness around cannabis-impaired driving and promote safer driving habits through formative campaign research and pre–post campaign evaluation, including focus groups with different cannabis-using audiences. Furthermore, we have been conducting annual statewide driver surveys to measure satisfaction with CDOT, awareness of safety issues, and various safe-driving behaviors. This survey has turned into CDOT’s main feedback tool for many of its programs.