Children’s Museum of Denver at Marsico Campus

Our Work:
Master plan, board facilitation, strategic planning, focus groups, member survey, demographic analysis, in-depth interviews, ethnographic observation

The Children’s Museum of Denver at Marsico Campus engaged Corona Insights in a four-phase, 18-month planning and visioning process to understand the current and future environment relevant to the Museum over the next 10-20 years. Over the course of this process, we conducted research including in-depth demographic analyses, future forecasts of the Denver metro area population and projected member base through 2040, ethnographic observation visits conducted at the Museum and other local cultural organizations, an email survey in which over 1,750 Museum members participated, interviews of 70 community stakeholders, and three targeted focus groups with under-represented segments of the community (also known as voice-of-the-customer research).This collaborative process culminated in the Museum’s 2030 Master Plan.