Association for Computing Machinery (ACM)

Our Work:
Member and prospective member research, international research, online surveys, in-depth interviews, focus groups, user experience (UX) research

The Association for Computing Machinery (ACM) has retained Corona Insights multiple times to provide insights into select markets essential for their continued growth. In one engagement, we conducted an online survey of members and non-members around the world to help ACM establish their priorities. We also conducted follow-up focus groups and interviews with survey participants to explore more specific ways ACM could help meet members’ needs. We consolidated these multimodal research findings into a clear and compelling message and call to action for the organization, which provided ACM executives with valuable insights to enhance their products and services.

We were also retained by ACM to conduct user experience (UX) research to inform the redevelopment of the website for their organization’s flagship publication, Communications of the ACM (CACM). This research entailed an initial needs assessment, a survey of members, and a series of UX interviews with CACM’s global user base. Draft wireframes were tested to identify potential pain points and confusion about navigation and wording; then revised navigation was tested to ensure ACM could move forward with confidence in their website development.