We ask the right questions of the right audiences. We provide clear and accurate answers so you can move forward.

Simple or complex, big or small, inside- or out-of-the-box: no matter the type, we love a good question.

Hard Numbers

When you need defensible data and reliable estimates, we provide the care and rigor you need to get it right. More than just survey design and data analysis, quality research depends on hearing from the right people and ensuring that results represent the population you need to learn about. Whether you need a community survey, a pricing study, campaign tracking, a branding study, a fiscal impact study, or other information, you can rely on us to provide a tailored sampling plan, optimal mode selection, sophisticated survey design, meticulous data collection, appropriate weighting, expert analysis, and transparent reporting.

Personal Stories and Deeper Motivations

Do you need a deep understanding of the why? Do you want to know which concept or message will resonate with your target audience and which will encourage the behavior you’d like to see? Do you need to understand how your service or product looks from your customer’s perspective and how it fits into their journey? We provide skilled moderating and design that provokes more fruitful conversations and uncovers authentic reactions. Our ethnographic approach looks at people in context and provides a clearer understanding of how ideas, products, and services will perform in the outside world.

Context

Sometimes all the data you need is already out there. Maybe it’s your data, maybe it’s government data, maybe it’s raw data from an online platform. We help source, collect, organize, and analyze data of all stripes to answer intriguing questions. GIS and mapping? No problem. Text analytics? No problem. Econometrics? Data mining? Projections? No problem. And if you just need help getting some numbers out of an old Access database, or combining information you’ve been tracking in multiple spreadsheets, that’s our cup of tea too. We love finding ways to make new and better uses of all the information the world has been collecting. Let us help you use that information to your advantage.

Process

  • Collaborative
  • Constructive
  • Custom
  • Cohesive

Organizations need a partner that will work with them throughout the insights process. We work with you to gain a deep understanding of your world, find the information you need, and become confident in your next steps. Since every research project is different, collaboration is critical. Together we will create a custom research design that gives you the answers you need.

Data and insights must be reliable, useful, and applicable. Our team’s training and experience will ensure that you get accurate and unbiased results that provide direction for the future.

Our work is tailored to your needs and assets. Corona’s team has the breadth and depth of methodological expertise needed to execute a truly customized approach.

Project outcomes are integrated with your organization’s big-picture goals. Corona will deliver answers to your questions and provide guidance that allows you to move forward with confidence.

Services

  • Scientific surveys (all modes)
  • Focus groups (in-person and online)
  • In-depth interviews
  • Statistical analysis and modeling
  • On-site data collection
  • Observational research
  • Demographic research
  • Multilingual research
  • GIS
  • Journey Mapping
  • Ethnographic research
  • Literature reviews
  • User experience (UX) testing
  • Secondary data analysis
  • Econometrics