Trends and News

Photo of employee David Kennedy

4/13/16

Happy or not

A key challenge for the research industry – and any company seeking feedback from its customers – is gaining participation. There have been books written on how to reduce non-response (i.e. increase participation), and tactics often include providing incentives, additional touch points, and finely crafted messaging. All good and necessary. But one trend we’re seeing […]

By David KennedyRead More

Corona Insights employee Kevin Raines

4/8/16

Your Baby Is Increasingly Special and Unique, Apparently

It seems like when I’m in the mall and hear parents talking to their kids, I hear unusual names more and more often.  I’ve been developing a theory that parents are enjoying creativity more and valuing tradition less when that birth certificate rolls around, so in keeping with Corona Insights tradition, I thought I’d explore […]

By Kevin RainesRead More

Photo of employee David Kennedy

7/15/15

The more things change…

If you have been reading our blog you probably have noticed that our summer here at Corona has been one of professional development and learning. Granted, we like to think every season is, but maybe it’s the heat that makes staying indoors and reading or conferencing all the more attractive. Conferences especially are supposed to show […]

By David KennedyRead More

Corona Insights employee Kevin Raines

6/25/15

Tax Burden by County in Colorado

We saw an article in the Durango Herald the other day noting that La Plata County has the fourth-lowest tax burden in the state, and it made us curious.  We found the web site where the figures were posted. The study used assumptions about a typical household, and calculated its cost in state income tax, […]

By Kevin RainesRead More

Corona Insights employee Matt Bruce

6/11/15

Tracking H2O

As a skiing and a river rafting enthusiast, I’m interested in snow levels of our nearby Rocky Mountains and of water levels in our creeks and rivers.  Early summer is therefore an exciting time to monitor snowpack and river levels because changes are dramatic. Luckily, two websites provide current data on snowpack and river levels […]

By Matt BruceRead More

Corona Insights employee Kevin Raines

5/15/15

Total Trivia Crack Scores by Game and Duration – The final post is a series of blogs analyzing Trivia Crack

We looked at total Trivia Crack scores in our previous blog of this series, and now we’ll close up by delving a little bit deeper.  Because, you see, not all Trivia Crack games are the same. In our methodology section (Blog 4 of this series), we made a comment that players in one-on-one games tend to […]

By Kevin RainesRead More

Corona Insights employee Kevin Raines

5/14/15

Total Trivia Crack Scores – The eighth in a series of posts analyzing Trivia Crack

In our previous six Trivia Crack blogs, we’ve taken a look at each of the individual categories as well as talking a bit about the methodology of collecting and analyzing scores.  Now let’s move on to the capstone of our little Trivia Crack project, which is a look at total scores. We calculated total scores […]

By Kevin RainesRead More

Corona Insights employee Kevin Raines

5/13/15

The Arts Category – The seventh in a series of posts analyzing Trivia Crack

Arts is our final individual Trivia Crack category to analyze, and the seventh blog in our series.  We’ll have two more blog posts after this where we look at total combined scores for all categories, so stay tuned! Arts is the bane of many a player, and is far and away the toughest category.  Let’s […]

By Kevin RainesRead More

Corona Insights employee Kevin Raines

5/8/15

The History Category – The sixth in a series of posts analyzing Trivia Crack

History is our fifth Trivia Crack category to analyze, and the sixth blog in our series.  Let’s take a look at scoring patterns in this tough category. We gathered and analyzed the scores of over 400 random Trivia Crack players by participating in both one and one and group challenges.  Here’s the distribution of scores […]

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Corona Insights employee Kevin Raines

5/7/15

The Entertainment Category – The fifth in a series of posts analyzing Trivia Crack

In our series of analyzing knowledge about knowledge, we’ve previously talked about scoring patterns in the Science, Sports, and Geography categories of Trivia Crack, as well as the methodology of collecting our data.  Today we’ll move on to Part 5 of our series, where we examine Entertainment scores. We gathered and analyzed the scores of […]

By Kevin RainesRead More