Trends and News
8/30/10
External forces impacting research
When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions. However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to […]
By David KennedyRead More
8/23/10
Unthink your brand?
Ever since KFC launched its “Unthink” campaign, I’ve wondered what effects it may have on the company and its franchisees – for better or for worse. If you’re not already familiar, the campaign was developed to promote KFC’s grilled chicken they introduced in April 2009, rather than the original fried chicken the company is so […]
By Todd StoltenbergRead More
8/19/10
Friday fun: Polls on annoying polls
If people find voluntary televisions polls are annoying, what are they thinking about your survey? Be sure you’re asking good questions with a well-designed questionnaire, being respectful of participants’ time, and being as unobtrusive in executing the survey as possible. From the Fail Blog.
By David KennedyRead More
8/10/10
Possible end to the census in Britain
A recent Economist article (July 17th, 2010 edition) discussed the very real possibility that next year’s census in Britain could be the nation’s last. Instead, information would be gathered from other government databases combined with periodic polling. The large data sets combined with the immense computing power needed to make sense of it is one […]
By David KennedyRead More
8/3/10
A lunch time treat
Downtown Denver has become a Mecca for mobile restaurants. Think tricked-out food truck (P. 16 of ColoradoBiz magazine, 08/10 issue). These trucks are selling everything from cupcakes to biscuits and gourmet lunches. The cupcake truck, who was affectionately named Clementine by her Facebook group, sports a large following (including our own resident foodie, Meredith). Today […]
By Karla RainesRead More
4/26/10
Pivot – A new way to organize and connect data
Ever feel like you have too much data to sift through? That simple search results aren’t enough? Or that that bar chart just doesn’t convey the big picture? Enter Pivot. As the Economist recently described in a special report, the amount of data we are creating is immense. So much so that we can’t even […]
By David KennedyRead More
4/19/10
We predict a Census form in your mailbox…
Hopefully you’ve received your Census form already (and returned it). In case you need a reminder, perhaps grab some Chinese food this week – and read the fortune cookie.
By David KennedyRead More
4/14/10
LinkedIn closes its doors to market researchers
It wasn’t that long ago that we were excited about LinkedIn offering sample to researchers. After all, their audience is highly valuable to many researchers and their clients. Well, this past week they closed their door to market research suppliers. While we offered some initial concern with the long term viability of this source, it […]
By David KennedyRead More
4/5/10
Opt-in panels vs. probability samples
At Corona Insights we never use opt-in panels for online survey research. (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.) Many opt-in panels exist and they are widely used in some circles of market research (primarily because […]
By Beth MulliganRead More
3/15/10
Baseball (analytics) fever
We like baseball here at Corona. Well, at least Leo, Dave and I like baseball. We enjoy the crack of the bat, the smell of the grass, and, because we’re data junkies, the mountains of statistics. Baseball and statistics are inseparable. There seems to be a stat for every aspect of the game from the […]
By Joe FitzlerRead More