Trends and News
4/4/11
Porsche’s research shows they need to change perceptions
We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example. Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]
By David KennedyRead More
2/18/11
Two more examples of great social media
Oreo has long been known for its tagline of being “America’s Favorite Cookie” (and more recently the “World’s Favorite Cookie”) but now it has the data to say it is also the most “liked” cookie. This past Tuesday, the company completed its social media campaign to set the Guinness World Record for most Facebook “likes” […]
By Todd StoltenbergRead More
1/17/11
What’s the common denominator for 2011 trends?
If you’re like us you’ve read your fair share of predictions for 2011. There are a few to read, to say the least. But what are the biggest trends that span all of them? In other words, what is the common denominator? We looked at many predictions across different categories and found the biggest trends […]
By David KennedyRead More
1/14/11
Another research method we won’t use
We recently discussed how we never use opt-in panels here at Corona. Here is another method we would never use… Have a great weekend.
By David KennedyRead More
1/5/11
Planning never goes out of style
This may be the most important era for planning in our professional lives. We are experiencing seismic shifts in many industries, a game-changing recession, and an emerging “new” normal. Experts predict that the “demand” economy will result in value-based (think dollars, not core tenets) purchasing decisions for the foreseeable future. At the same time, we […]
By Karla RainesRead More
1/3/11
Listening to your market
Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today. To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]
By Todd StoltenbergRead More
11/1/10
Online research and carbon emissions
Does online research (specifically focus groups) reduce greenhouse gas emissions of in-person research? Given our interest in “green” we were excited to look at this report. According to a recent report by Revelation, in-person groups create more than 2.5 times the amount of greenhouse gas emissions than online research (even when all the extra computing […]
By David KennedyRead More
10/21/10
A new form of SUGGING? PUGGING?
We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different. I won’t name the offending organization, […]
By David KennedyRead More
10/18/10
GAP logo debacle
So, you may have heard about the whole new GAP logo story last week. Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo […]
By David KennedyRead More
9/23/10
Friday fun: Market research and social media stats
Being so ingrained with uncovering facts and figures around here, we’ve always got our eyes open for interesting market research stats. Social Media Today recently released an article discussing 50 different market research and social media studies done across the country in 2010. We took a look at the studies and pulled out a few […]
By Todd StoltenbergRead More