Trends and News
12/5/11
Colorado Gives Day 2011
Tomorrow (December 6) is Community First Foundation‘s second annual Colorado Gives Day. This 24-hour event is a special opportunity to “give where you live.” Last year, Colorado Gives Day exceeded expectations and their $1 million fundraising goal by raising $8.4 million. In 2010, about 540 nonprofits participted and 83% acquired new donors. This year, all […]
By Meredith BadlerRead More
11/28/11
Karla Raines Presenting at TEDxCrestmoorParkWomen
On December 1, TEDxWomen will take place simultaneously in New York and LA. The conversation will continue at 110 global TEDx events, including TEDxCrestmoorParkWomen hosted at the University of Denver. We’re thrilled to announce that Corona Insights’ own Karla Raines has been selected to present at TEDxCPW and host an interactive breakout session. The title […]
By Meredith BadlerRead More
11/22/11
Nonprofit Business Model – A Definition
A few years ago I realized that the phrase “business model” was being used more and more in nonprofit settings. Intrigued, I did a little research and found several definitions for the private sector but none specifically for nonprofits. The language that seemed to fit across sectors focused on the logic of an organization. It’s […]
By Karla RainesRead More
11/17/11
Nonprofit Business Models – Getting Past the Semantics
The concept of a nonprofit business model has percolated up to the collective conscious. You know you’ve hit on something interesting when it is being embraced by some and hotly debated by others. The ongoing conversations about arts organizations nationally (the Colorado Symphony is a prime local example) illustrate this fact. Too many nonprofits – […]
By Karla RainesRead More
10/13/11
Up Close and Personal – The Quest for Sustainability of the Colorado Symphony
Yesterday’s piece in the Denver Business Journal regarding the Colorado Symphony’s new CEO and continued efforts toward sustainability is the first to reference Corona Insights and my involvement in their sustainability efforts. I facilitated the three-month process with the Sustainability Study Committee for the Symphony earlier this year. To clarify, it was not an emergency […]
By Karla RainesRead More
10/6/11
The Colorado Generosity Project: Understanding Giving
Hot off the presses! The Colorado Nonprofit Association just released their “Understanding Giving” report, which compiles latest research into the beliefs and behaviors of Colorado’s donors. Corona Insights was delighted to lead the survey research that informed this influential study in partnership with SE2. This report represents the Association’s ongoing commitment to their Generosity Project. […]
By Meredith BadlerRead More
8/29/11
New census document describes the aging of America
The Bureau of the Census recently released a document(pdf) describing the age and gender profile of America over the past few decades. Some interesting capsules that we see in it are: Everyone knows about the whole “aging boomer” thing, so we won’t belabor that point. However, it’s interesting to see that another fast-growing segment is […]
By Kevin RainesRead More
4/20/11
Market research is dead. Long live market research.
Traditional market research is dead. I’ve heard this multiple times in the past and I’m betting you have too. To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people […]
By David KennedyRead More
4/14/11
You’re not alone in procrastinating
If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute. During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people […]
By David KennedyRead More
4/11/11
Neuromarketing is catching on – but is it ready for prime time?
Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions. Since people […]
By David KennedyRead More