Trends and News
10/16/12
Research…and a little bit of magic
This morning, I decided to ask the Magic 8 Ball if our information-junkie staff here at Corona Insights would employ any online qualitative research tools before the end of the year. Its reply on the little floating blue triangle: “No way!” What!? The Magic 8 Ball is so stupid! Well, we all know that if […]
By Holly RussoRead More
9/25/12
Smartphone addiction and what it means for market research
The infographic below from OnlineColleges definitely makes the case for smartphone addiction. Whether you want to call it addiction or not, smartphones and their siblings (i.e. tablets) have become essential to many people. From the technical abilities to the personal nature of the devices (they always have it with them), smartphones may also become an […]
By David KennedyRead More
9/17/12
Power of the nonprofit brand
Successful nonprofits harness the power of "brand" to boost their individual identities while promoting social change.
By Meredith BadlerRead More
9/5/12
Denver Law raised their rankings
DU gains in national law school rankings due to successful implementation of their strategic plan.
By Meredith BadlerRead More
8/7/12
Of the Higgs boson and lavender farms
I celebrated my 2nd annual birthday stay-cation with a trip to Palisade, Colorado. The draw? Their annual Lavender Festival and a day-long bus tour to five lavender growers. While I learned about the different species of lavender and what it takes to grow lavender successfully on the semi-arid Western Slope, I learned much more about a group of enterprising […]
By Karla RainesRead More
5/16/12
The American Community Survey could be eliminated
At Corona Insights, we always try and maximize the value we add for our clients. While we are experts in collecting data ourselves, we can often utilize secondary data instead to inform our clients’ decisions, dramatically reducing the cost of obtaining such information on our own. One of the secondary data sources we use frequently […]
By Matt HerndonRead More
3/9/12
MythTrouncers Episode 2: We don’t need more research. We already have so much data, we don’t know what to do with it.
Myth: We don’t need more research. We already have so much data, we don’t know what to do with it. If you’re thinking something along this line, you’re doubtlessly not alone. We very frequently work with organizations of all kinds that don’t know what to do with all of the information they’ve collected over the […]
By Holly RussoRead More
1/6/12
How many people actually cut the cords?
Reconciling survey data with the real world. A recent survey from Deloitte found that one in five U.S. residents say they have either cut the cord (i.e., cancelled cable or satellite service) or are thinking about doing it. Nine percent of survey respondents indicated they have recently “cut the cord” while another eleven percent are […]
By David KennedyRead More
12/16/11
Existing home sales revisions – The challenges of complex data
As a firm that works with large databases for our clients, this article strikes home. Working with big databases is hard work. It’s not just the mechanics of data manipulation and calculations, but also knowing where the data come from, what they mean, and how to interpret them. You have to have a feel for […]
By Kevin RainesRead More
12/5/11
Interview with a Corona Research Manager
One of our Research Managers, David Kennedy, was recently interviewed by SNAP Surveys, a developer of online survey software, and one of Corona’s vendors. David touches on changes in the market research industry that he is seeing and how those shifts have impacted our work here at Corona Insights. Read his interview here.
By Meredith BadlerRead More