Trends and News
3/13/13
The Iron Triangle of Qualitative Analysis
Amidst all of the recent frenzy regarding big data and data scientists, the Corona team wondered how another piece of data – qualitative data – fits into the picture. We already utilize a robust toolkit of qualitative methodologies; however, as technology continues to evolve in this area, offering everything from online focus groups to real-time […]
By Sarah WilliamsRead More
3/1/13
How’s your driving? Using data to answer your questions.
You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car). Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]
By David KennedyRead More
1/17/13
Hello revolution. I knew you’d call.
The Chronicle of Philanthropy recently shared 5 trends that will change the way nonprofits work in 2013. Their list nicely illustrates Corona’s own list of macro disrupters and sector transformers. As the Chronicle reports, more and more people are engaging with their nonprofits through mobile devices and crowd-sourced funding opportunities, as well as aligning their […]
By Karla RainesRead More
1/11/13
Part 2: The NFL’s Talent Pool and Expansion
In our previous blog, we came to the conclusion that the if you average the ratios over each decade, we end up with an average talent pool of 9.62 million people per team, which is almost exactly the current ratio. Therefore, the fact that we have 32 teams right now means that the league’s expansion has […]
By Kevin RainesRead More
1/7/13
Lies, damn lies, and search data
We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]
By David KennedyRead More
1/3/13
Corona’s Radiance Blog – Top Posts of 2012
Corona’s bloggers wrote 78 posts in 2012 on everything from trends in market research, to marketing strategy, evaluations, and nonprofit business models, just to name a few of the topics covered. So what were the most popular blog posts? Above treemap shows popularity of each post by number of views. Size of area is proportional […]
By David KennedyRead More
11/27/12
The Black Mobile Cyber Small Business sale
Are you recovered yet from the frantic weekend of deal hunting? First you had Mobile Thursday (haven’t heard of that one yet? see below), then Black Friday, followed by Small Business Saturday, and then (after taking Sunday off) you had Cyber Monday. With all the hype it’s hard to know where the interest is among […]
By David KennedyRead More
11/15/12
Next era nonprofits
Reinventing the Nonprofit Sector – A Corona Point-Of-View Series This blog is the first in a series entitled, Reinventing the Nonprofit Sector. Through this point-of-view series we will explore the forces and conditions reshaping the nonprofit sector’s profile, as well as real-time actions leaders can take in this dynamic environment. I’ll also share case studies […]
By Karla RainesRead More
10/24/12
That hammer is a lousy screwdriver
We’ve spoke about the best tool for market research before (there isn’t one) and even used the hammer analogy in previous posts. We’ve even spoke about how Apple doesn’t believe in market research. So this article from Fast Company describing why focus groups kill innovation shouldn’t be a surprise to us. And it isn’t. I agree. […]
By David KennedyRead More
10/19/12
Beer and politics
While we typically steer clear of politics here, preferring to remain the unbiased, neutral party, we do not steer clear of items related to beer. Four years ago, I posted a blog post about the numerous alternative polls being used to predict the election, from Halloween masks to cookies. This year, instead of showing more […]
By David KennedyRead More