Stuff We Like
1/24/12
1001th Project
As we closed the books on 2011, Corona was also wrapping up their 1001th project. We love numbers here at Corona, so could not let this milestone go unrecognized. We were pleased to learn that lucky project #1001 was for the Iliff School of Theology. Corona has engaged with Iliff since 2007 when we created […]
By Meredith BadlerRead More
12/5/11
Colorado Gives Day 2011
Tomorrow (December 6) is Community First Foundation‘s second annual Colorado Gives Day. This 24-hour event is a special opportunity to “give where you live.” Last year, Colorado Gives Day exceeded expectations and their $1 million fundraising goal by raising $8.4 million. In 2010, about 540 nonprofits participted and 83% acquired new donors. This year, all […]
By Meredith BadlerRead More
6/7/11
Kevin is running across America
Sort of. On Monday, the Denver Post featured Corona’s founder and Principal, Kevin Raines, and his cross-country run. No, Kevin hasn’t been on sabbatical hoofing it across America. He’s been tracking his daily mileage online. Kevin’s virtual run from Virgina to Oregon is made possible through the National Runners Health Study. He calculates his daily […]
By Meredith BadlerRead More
5/9/11
Why Do Girls Love Horses, Unicorns And Dolphins?
Admit it, the title caught your attention. That’s why I clicked on this story when digging up an article for another blog post. Which got me thinking: Why don’t research reports or other deliverables have names like this? We should create curiosity and anticipation in our report titles. Now, read the article before reading the […]
By David KennedyRead More
4/7/11
Seeing data is far better than reading data
We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself. I […]
By David KennedyRead More
4/4/11
Porsche’s research shows they need to change perceptions
We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example. Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]
By David KennedyRead More
2/18/11
Two more examples of great social media
Oreo has long been known for its tagline of being “America’s Favorite Cookie” (and more recently the “World’s Favorite Cookie”) but now it has the data to say it is also the most “liked” cookie. This past Tuesday, the company completed its social media campaign to set the Guinness World Record for most Facebook “likes” […]
By Todd StoltenbergRead More
1/17/11
What’s the common denominator for 2011 trends?
If you’re like us you’ve read your fair share of predictions for 2011. There are a few to read, to say the least. But what are the biggest trends that span all of them? In other words, what is the common denominator? We looked at many predictions across different categories and found the biggest trends […]
By David KennedyRead More
1/11/11
In good company
The January/February edition of the Harvard Business Review is dedicated to business model reinvention. Great minds think alike. Team Corona released its Synergistic Business ModelTM framework for nonprofits in fall 2010. Like the smart folks at the HBR, Corona had observed that business models, like strategy, need to be revised and even reinvented to ensure […]
By Karla RainesRead More
1/7/11
It’s not what the numbers add up to, it’s what they mean
Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.
By David KennedyRead More