Strategy & Tactics

11/11/13

Part #2: We envision a Denver that oozes arts, culture and creativity

This is the second in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan. The plan will be completed by year-end. From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #1 – Arts, culture and creativity are fully […]

By Karla RainesRead More

11/5/13

Part #1: What do you imagine for Denver?

Over the past seven months, over 5,000 people have shared their ideas and aspirations for arts, cultural and creativity in Denver. As part of IMAGINE 2020, the city’s cultural planning process, these heartfelt ideas and imaginings have fueled the articulation of a bold collective vision for the city. Corona has been pleased to serve as […]

By Karla RainesRead More

10/28/13

CMOs Can Enhance Their Roles through Strategic Marketing Planning

A few articles and blogs I’ve read recently (listed below) discuss the role of a CMO in the context of a larger organization. The Mission of Marketing CMO to CEO CMO Survival Guide These musings bring to light some challenges that CMOs commonly face, and help to explain their ongoing battles for respect in the […]

By Leo LewisRead More

8/21/13

Nonprofit Board Effectiveness

Nonprofit boards have a demanding role. Often, these boards are working on behalf of nonprofits with a limited budget and limited human capacity, all while serving a social cause. Board members are under a considerable amount of pressure, and a board’s performance has an impact on the people the nonprofit serves. As this article from […]

By Andrew MonroeRead More

7/25/13

Business Model Lessons from CO Girl Scouts

Scouting was big in my family. My siblings and I were all scouts. I still have my sash covered in merit badges and recall fondly the path of discovery and learning each one symbolizes. Yesterday, many other business and community leaders across Colorado received an email entitled “Changing and Challenging Times for Girl Scouts” from […]

By Karla RainesRead More

7/23/13

A Lesson from Social Entrepreneurs – Think Customers and Markets

Earlier blogs have noted a shift among nonprofits – we are embracing the language and practices of entrepreneurs. Whether an outgrowth of boldness – or the necessity brought on by the recession – we are looking for new ways to serve and earn revenues – and for new revenue streams. Recently I had the opportunity […]

By Karla RainesRead More

7/18/13

Part 3: Actual behavior – What we do

Did sales increase after the campaign? Who donated the most money? When did website traffic peak? We can answer these questions by measuring actual behavior, a practice that is not as common in market research as one might think. This may be due to age-old industry norms that insist measuring actual behavior is too difficult […]

By Matt BruceRead More

7/17/13

Part 2: Behavioral intention—What we plan to do

Social psychologists suggest that before people engage in an action, they cognitively create behavioral plans (i.e., intentions). You probably intend to drive to work before you get in the car, and you plan to bake cookies before warming up the oven. Hundreds of studies have examined behavioral intentions, and these studies have found that behavioral […]

By Matt BruceRead More

7/16/13

Part 1: Previous Behavior – What we did

Sometimes we need to know about shopping behavior or drinking behavior or seatbelt use, and because of time or cost, we are unable to conduct a diary study or observational research, so instead we ask about previous behavior. This is a reasonable substitute for many types of behaviors because previous behavior is typically a strong […]

By Matt BruceRead More

7/15/13

Measuring human behavior: Opportunities and Challenges

Tracking, predicting, or measuring change in human behavior is often the goal of market research. We frequently want to know what people do, how they spend their money, or who they vote for. While understanding attitudes, perceptions, and other precursors to behavior is important because they are the avenues to persuasion, sometimes our focus on […]

By Matt BruceRead More