Surveying Surveys
5/16/24
25 Years of Change – Survey Methodologies
As Corona Insights arrives at our 25-year anniversary, we’re going to take a look back at the world 25 years ago and examine what has changed in the world of research. This blog post will focus on the evolution of one of our most common research tools – public surveys.
By Kevin RainesRead More
11/22/23
Helping Museums Conduct Better Surveys
We joined Museums As Progress’ Research Office Hours to discuss ways arts and cultural organizations could improve the insights they collect through surveys.
By Jim PripusichRead More
4/27/21
2020 Census Counts for Apportionment Were Razor Thin
The first results from the 2020 Census show how just 89 people made the difference in which state lost a seat in Congress.
By Jim PripusichRead More
6/23/20
What is NPS?
NPS is perhaps the most well-known metric in the world of satisfaction research, but as with many acronyms and jargon, what it actually is sometimes gets lost in translation. So, whether the term is new to you, or you just need a refresher, here is a quick overview of NPS.
By David KennedyRead More
12/18/17
How to measure what people want
Recently after an interview for a project, some us at Corona had a discussion about whether or not it would be useful to use a survey for the project. Like a lot of projects, this potential client was interested in what new changes the public might want in their organization. And at first, this seems […]
By Kate DarwentRead More
11/5/17
The Four Cornerstones of Survey Measurement: Part 2
Part Two: Reliability and Validity The first blog in this series argued that precision, accuracy, reliability, and validity are key indicators of good survey measurement. It described precision and accuracy and how the researcher aims to balance the two based on the research goals and desired outcome. This second blog will explore reliability and validity. […]
By Matt BruceRead More
10/30/17
The Four Cornerstones of Survey Measurement: Part 1
Part One: Precision and Accuracy Years ago, I worked in an environmental lab where I measured the amount of silt in water samples by forcing the water through a filter, drying the filters in an oven, then weighing the filters on a calibrated scale. I followed very specific procedures to ensure the results were precise, […]
By Matt BruceRead More
9/18/17
Feeding your market’s desire to participate in surveys
I got an online survey the other day from a public organization, and they wanted to know … something. It doesn’t really matter for the purposes of this post. I like to participate in surveys for a variety of reasons. First, I’m naturally curious about what’s being asked, and why. Maybe I can learn something. […]
By Kevin RainesRead More
8/31/17
Tuft & Needle: Incredible Mattresses. Incredible research?
If you have ever received a proposal from Corona Insights regarding customer research, you may have seen this line: “We believe that surveying customers shouldn’t lower customer satisfaction.” We take the respondent’s experience into account, from the development of our approach through the implementation of the research (e.g., survey design, participant invites, etc.), even in […]
By David KennedyRead More
5/31/17
Thinking strategically about benchmarks
When our clients are thinking about data that they would like to collect to answer a question, we sometimes are asked about external benchmarking data. Basically, when you benchmark your data, you generally are asking how you compare to other organizations or competitors. While external benchmarks can be useful, there are a couple of points […]
By Kate DarwentRead More