Quantitative Research
1/8/09
Knowing your audience
One of the basic tenets of effective marketing is knowing your target market. That principle is no less important, and may be even more so, when designing effective market research. Whether your goal is to encourage people to use your product or service or to encourage them to participate in your study, knowing what motivates […]
By Matt HerndonRead More
11/20/08
Long surveys
I heard the following conversation a few nights ago while on the bus ride home between the bus driver and a passenger regarding a survey that RTD was administering to a few riders on each bus. “That survey was like a book.” “It even had chapters.” “I think they get paid by the question.” Of […]
By David KennedyRead More
10/13/08
18 Steps to preventing and catching online cheaters
In a recent post, I talked about the problem of professional respondents, and specifically people who cheat to earn their incentive. At the end of the post, I posed the question, “what can we do?” Here I provide some basics on how to ensure the quality of your online data. Survey Design Screeners. Screeners shouldn’t […]
By David KennedyRead More
10/6/08
Professional survey respondents
We get a lot of inquiries about how to join our panel or participate in our focus groups, and consequently we spend a lot of time explaining that we don’t maintain this kind of recruiting list for participants. (We custom recruit for almost all our groups. We’ll explain why below.) Some questions come from people […]
By David KennedyRead More
10/3/08
The importance of “other” both here and in Madagascar
This is the third in a series of posts on our recent trip to Africa. To see our first two posts, click here and here. We checked into a hotel in Antananarivo, and I was delighted to see that the Malagasy people embrace market research. Inside our room was a customer service survey asking about […]
By Kevin RainesRead More
10/1/08
Who Uses the Internet? (Part 2: Demographics)
Part one of our examination of who uses the Internet looked at the question geographically. In part two, we’ll look at Internet usage nationwide (data again via the NTIA) broken down by several important demographic variables. In all of the graphs that follow, in-home Internet usage (green portion of the bars) and outside of the […]
By Geoff UrlandRead More
9/22/08
Who Uses the Internet? (Part 1: State by State)
Who can’t answer your Internet survey? Who is unable to view your spiffy new website? Who won’t be reached by your email newsletter? In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached. Although it’s a statistical concept, […]
By Geoff UrlandRead More
9/16/08
Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector
Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating. Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact […]
By Geoff UrlandRead More
9/8/08
The Godless West?
Gallup just released some interesting polling numbers on Americans’ beliefs about God. Over three quarters (78 percent) believe in God, while 15 percent do not believe in God but do believe in a universal spirit. Only 6 percent of Americans believe in neither. But when you slice the data by geographic region, you get some […]
By Geoff UrlandRead More
8/28/08
Modeling the DNC
The Democratic National Convention held in Denver last week was an overall success thanks to countless hours spent planning by law enforcement, the convention committee, local leaders and a math class from the University of Colorado. Yep, that’s right – a math class. NPR aired a story last week about a math class at the […]
By Joe FitzlerRead More