Quantitative Research
3/15/12
Looking at survey responses by audience
First, let me say, “Happy March Madness” to all of our followers as the men’s NCAA basketball tournament kicks off today. We’re all in the office working today at Corona—still settling into the new space—but that doesn’t mean we can’t talk about the tournament every once in a while, right? Here’s a graph from ESPN.com […]
By Todd StoltenbergRead More
3/1/12
MythTrouncers Episode 1: Quantitative research is better than qualitative, and vice versa.
Myth: Quantitative research is better than qualitative (or) qualitative research is better than quantitative. As a gal who holds qual research so near and dear to my heart, my initial reaction to the first half of this myth is to lean back in my desk chair and yell dramatically, “Noooooooo!” But in an effort to […]
By Holly RussoRead More
1/6/12
How many people actually cut the cords?
Reconciling survey data with the real world. A recent survey from Deloitte found that one in five U.S. residents say they have either cut the cord (i.e., cancelled cable or satellite service) or are thinking about doing it. Nine percent of survey respondents indicated they have recently “cut the cord” while another eleven percent are […]
By David KennedyRead More
5/3/11
Asking questions of value
You know the surveys on the back of fast food receipts? I called in to complete one the other day and thought I’d share my experience. It first asked the six digit store number and then had me verify it was correct. This was followed by a question if I used the drive-thru or dined […]
By Todd StoltenbergRead More
4/11/11
Neuromarketing is catching on – but is it ready for prime time?
Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions. Since people […]
By David KennedyRead More
4/7/11
Seeing data is far better than reading data
We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself. I […]
By David KennedyRead More
1/7/11
It’s not what the numbers add up to, it’s what they mean
Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.
By David KennedyRead More
8/30/10
External forces impacting research
When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions. However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to […]
By David KennedyRead More
5/4/10
Asking questions in a vacuum
Think polls make things a little too simple sometimes? Ever wonder why reality didn’t measure up to expectations (that came from a poll or survey question)? The Economist summed it up nicely in an article from last week’s edition. When asked whether they supported a variety of issues, most people showed strong support. However, when […]
By David KennedyRead More
4/5/10
Opt-in panels vs. probability samples
At Corona Insights we never use opt-in panels for online survey research. (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.) Many opt-in panels exist and they are widely used in some circles of market research (primarily because […]
By Beth MulliganRead More