Quantitative Research
8/28/13
Research, insights and coffee
A new sign in my neighborhood off of Broadway and 4th Avenue caught my attention the other day. Apparently, Dunkin’ Donuts is opening its first Denver location. What piqued my curiosity about a new local franchise, however, wasn’t the fact that there will be a new donut shop dangerously close to my apartment within a […]
By Sarah WilliamsRead More
4/18/13
What hot wing sauce can teach us about scales
Years ago, my brother and I used to devour hot wings. Emphasis on hot. While I don’t always default to the hottest option now (age = wisdom?), I still opt for sauces on the hotter end of scale. But those scales seem increasingly far from standard. Sauces used to be fall under mild, medium, and […]
By David KennedyRead More
4/4/13
Statistics are the table saw of truth discovery
Along with most of the statistically savvy world, we’re excited that 2013 is the International Year of Statistics. With so much new interest in numeracy and successful statistical prediction models, like Nate Silver’s impressive election model, we’re hoping that people begin to think of statistical analysis less as “lies, damn lies, and statistics” and more […]
By Beth MulliganRead More
3/28/13
Times, they are a-changin’
As recently as a couple of years ago, we were keeping our distance from online panels for research. We even blogged about it. But things have been changing. And now evidence is starting to accumulate that online polls can rival (or even exceed) traditional polling methods in accuracy. A recent article in The Atlantic provides […]
By Beth MulliganRead More
2/14/13
Valentine’s Day Data
Expressing one’s love to another is a celebrated custom on Valentine’s Day. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. The […]
By Holly RussoRead More
2/4/13
The Power of Numbers
Numbers are an interesting thing. We all have an innate sense of quantities, but numbers are a culturally agreed upon format for representing those quantities. When we are trying to convey quantitative information to other people, the choice between “7 days” vs. “1 week” or “100 out of 300” vs. “1 out of 3” often […]
By Kate DarwentRead More
11/1/12
Corona Insights is hiring a Research Associate
Calling all bright minds in Denver and beyond! Corona Insights is looking for a talented, quantitative research associate with a data and analysis focus to join our team. This position’s primary responsibilities will include: analysis and interpretation of quantitative data, data quality control, creation of crosstabs, creation of charts, graphs and visuals to represent data, and […]
By Kassidy BensonRead More
10/18/12
Asking survey questions that measure what you are trying to measure
It’s a common problem seen in market research – asking one question to imply the answer to another. Sometimes it’s unavoidable- when writing a survey, you can’t show your hand and let participants know the information you are really looking for. However, too often interpretations and decisions are made not by faulty data, but by […]
By David KennedyRead More
9/7/12
Friday football factoids
Here are some fun facts for NFL fans to consider in a winding string of related logic.
By Kevin RainesRead More
3/30/12
MythTrouncers Episode 4: Research doesn’t do anything but sit on the shelf and collect dust.
Myth: Research doesn’t do anything but sit on the shelf and collect dust. Well…I’d love to raise my nose in the air and snootily say, “That is ridiculous. That sort of thing does not happen!” But I’m pretty sure many of us have witnessed times in which it indeed has been the case. It’s interesting […]
By Holly RussoRead More