Qualitative Research
3/30/12
MythTrouncers Episode 4: Research doesn’t do anything but sit on the shelf and collect dust.
Myth: Research doesn’t do anything but sit on the shelf and collect dust. Well…I’d love to raise my nose in the air and snootily say, “That is ridiculous. That sort of thing does not happen!” But I’m pretty sure many of us have witnessed times in which it indeed has been the case. It’s interesting […]
By Holly RussoRead More
3/1/12
MythTrouncers Episode 1: Quantitative research is better than qualitative, and vice versa.
Myth: Quantitative research is better than qualitative (or) qualitative research is better than quantitative. As a gal who holds qual research so near and dear to my heart, my initial reaction to the first half of this myth is to lean back in my desk chair and yell dramatically, “Noooooooo!” But in an effort to […]
By Holly RussoRead More
4/11/11
Neuromarketing is catching on – but is it ready for prime time?
Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions. Since people […]
By David KennedyRead More
11/8/10
Assessing secondary data
We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand. However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]
By David KennedyRead More
2/12/10
Domino’s’ “Focus Group” Advertisements
By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe. Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups. Plus, I don’t […]
By David KennedyRead More
8/31/09
Social media and research
We recently blogged about phone apps and research. One of the draws of phone app research is that it can be immediate. Just saw a movie? Review it while walking out of the theater. Just left the store without buying that flat-screen TV – what kept you from buying? While actively seeking feedback through phone […]
By David KennedyRead More
4/7/09
Variation in focus group styles
Saw this post and video (from a UK researcher) about how US focus groups were different from UK focus groups. The author pointed out interesting aspects of a US group, but did not mention what UK groups were like in contrast. Which led me to pose the question, what makes UK groups unique? The post’s […]
By David KennedyRead More
3/12/09
An interview with a professional respondent II
We recently posted a satirical video of an interview with a professional focus group respondent. Today I ran across this article written by another professional respondent. While somewhat old, I believe it still rings true nearly five years later. For reasons that are probably apparent from watching the video and reading the article, the current […]
By David KennedyRead More
3/2/09
Fostering customer loyalty in grocery stores
Those of you who know me, know I have strong interests in retail, customer service, and loyalty. This probably stems from my years of retail experience before my shift into research. As such, every time I shop (online or at a brick and mortar store) I have ideas that I think could increase satisfaction, improve […]
By David KennedyRead More
2/20/09
An interview with a professional respondent
Has she been in one of your focus groups? This video reminds me of why we only custom recruit for our focus groups. We use no panel and do not accept opt-in participants. Instead, we custom-recruit for each project ensuring few if any “regular” focus group participants are in the group and that the group […]
By David KennedyRead More