Qualitative Research
6/16/14
The relevance of reviews
Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]
By Sarah WilliamsRead More
5/27/14
Yes, that college degree is still worth the cost of attendance
Here at Corona, we help organizations make strategic decisions via our research and strategy services. But individuals can also use research to make strategic decisions. We read a lot these days about the cost of higher education. While rises in health care costs get more attention, inflation in higher education costs have actually outpaced them, […]
By Kevin RainesRead More
3/17/14
4 ways to report customer satisfaction
In my previous post we discussed two common types of satisfaction surveys. In this post we’ll touch on the many ways to report results. Suppose we have the following question: Q: Taking into account all of your experiences with X, please rate your overall satisfaction with X: Extremely satisfied Moderately satisfied Slightly satisfied Neither satisfied […]
By David KennedyRead More
2/4/14
Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods
When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]
By Sarah WilliamsRead More
1/30/14
How to ask the right questions
There is more to qualitative research design than meets the eye. Much should be taken into account in developing a questionnaire designed to elicit in-depth qualitative feedback from research participants. For the sake of brevity, I’ll hit on a few conceptual highlights. For starters, a researcher will consider the background and context for the research […]
By Leo LewisRead More
1/24/14
Strategic planning and market research fuel IMAGINE 2020
With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting. The commission had been strong proponents of a refreshed cultural plan for Denver. These volunteers served as Corona’s creative muse throughout the 15-month process. They held firm […]
By Karla RainesRead More
1/23/14
State of Our Cities & Towns 2014: Transportation
We were honored to work with the Colorado Municipal League (CML) for the fifth year on their annual report (PDF), State of Our Cities and Towns. Starting this year, the organization has decided to do a deep investigation into a different issue each year. They started with transportation issues this year and you can expect future reports […]
By Kassidy BensonRead More
1/16/14
Qualitative Market Research How-To: Online Bulletin Boards
An important part of Corona’s front-end consulting for research involves helping clients pick the best approach and research method and instrument. In-person focus groups are still very relevant for qualitative research, and the takeaway value from focus groups lies in the discussion, but what do you do when you need qualitative feedback that doesn’t require […]
By Andrew MonroeRead More
1/2/14
Online qualitative tools provide more workscope options
Our Corona team has been looking into online qualitative research tools as of late in order to keep up with how various technology platforms can most effectively assist in data collection for our market research work. As you might expect, we have examined both the benefits and drawbacks of different online data collection platforms that […]
By Leo LewisRead More
10/30/13
Choosing the Right Research Method: Planes, False Claims and Automobiles
I recently came across an article (which shall remain anonymous) claiming that “focus groups are a thing of the past,” and that Google Trends could better serve anyone considering using a focus group for feedback. I had to laugh. The situation the author used made sense: By using Google Trends, they were able to instantly […]
By Andrew MonroeRead More