Qualitative Research
6/9/23
Qualitative Deep Dives: Positionality, Footing, and Reflexivity
How does our role as researcher impact the data and findings we achieve?
By Annie TheodoropoulosRead More
6/1/23
When DIY turns into OMG: When to Outsource
DIY Qual can be useful, but when might you want to consult an experienced research team?
By Annie TheodoropoulosRead More
5/25/23
Qual on a Budget: How to DIY
When budgets are tight, but you want to learn more about a particular user or customer base, can you just DIY?
By Annie TheodoropoulosRead More
5/17/23
How Our Research Impacts Us as Individuals
Getting the chance to work with different voices and individuals requires us as researchers to expand our minds and perspectives every day. Not only does this let us grow as professionals and better serve diverse populations in the future, but it allows us to expand as individuals, letting us walk around in the world more empathetic and understanding.
By Annie TheodoropoulosRead More
5/9/23
Can we use AI for qualitative research?Â
Where and how can AI be leveraged to gain insight into human lived experience?
By Annie TheodoropoulosRead More
4/25/22
Who to Invite: A Note about Qualitative Sampling
There are many ways to sample qualitative research participants, Matt shares insights into the two most common.
By Matt BruceRead More
4/13/22
What are Online Bulletin Boards?
Exploring online bulletin boards as a qualitative research method.
By Annie TheodoropoulosRead More
12/8/20
How to Use Empathy Maps: A Fictional Case Study
In part two of her blog on empathy maps, Molly provides a (fictional) case study to illustrate the concept.
By Molly HaganRead More
12/1/20
What are empathy maps?
Molly discusses what empathy maps are, and how to they may be your new favorite tool to help you understand your customers.
By Molly HaganRead More
8/18/20
An Anthropologist’s Guide to Ethnographic Observation
Ethnographic observation is a time-tested methodology that provides rich data. Molly Hagan gives an overview of what ethnographic observation is and how it may be useful for your organization.
By Molly HaganRead More