Market Research
9/4/18
Adulting in Wyoming
Working with our partners at Heinrich Marketing, we recently prepared an analysis of the “adulting” process for young people in Wyoming. We were curious about the timing and acceptance of various traditional indicators of adulthood, such as having kids, pursuing a full-time career, and others. There are many models of being an adult based on […]
By Kevin RainesRead More
3/6/18
Considerations for researching your members
Corona takes many items into consideration when designing a research plan for our clients. In short, market research includes asking the right people, the right questions, in the right manner, and then conducting the right analyses. Here are a few of the considerations when conducting research with your membership. Research mode What type of contact […]
By David KennedyRead More
2/27/18
Preferred membership benefits and how they can change over time
So far in this series on membership organizations, we’ve discussed communications, segmenting, and the importance of personal benefits. Here we combine the latter two and look at how perceptions of benefits change over time. The reasons someone may join fresh out of college or at the start of a new career is different than someone […]
By David KennedyRead More
2/21/18
What type of benefits do members care about most?
Membership organizations exist to serve their members. So it’s no surprise that Corona is often tasked with uncovering what benefits members find most valuable and what new benefits members are seeking. Similarly, we often conduct research with non-members to measure their awareness of the organization’s benefits and whether they are a “fit” for them. The […]
By David KennedyRead More
1/2/18
Measuring in Multiple Dimensions
The shortest route between any two points is a straight line. Don’t dance around. Get to the point. We hear such sayings everyday. Indirectness is often seen as a liability, circuitousness as a weakness. But in our work, that’s not always the best strategy. Understanding people and behaviors requires us to understand the context in […]
By Kevin RainesRead More
12/18/17
How to measure what people want
Recently after an interview for a project, some us at Corona had a discussion about whether or not it would be useful to use a survey for the project. Like a lot of projects, this potential client was interested in what new changes the public might want in their organization. And at first, this seems […]
By Kate DarwentRead More
12/11/17
Measuring Reactions to Your Ideas
Market research can be painful sometimes. You may have poured your heart and soul into an idea and feel it’s really good, only to put it in front of your customers and hear all the things they hate about it. But it’s better to know in advance than to find out after you’ve spent a […]
By Matt HerndonRead More
12/7/17
How do you measure the value of an experience?
When I think about the professional development I did last week, I would summarize it thusly: an unexpected, profound experience. I was given the opportunity to attend RIVA moderator training and I walked away with more than I ever could have dreamed I would get. Do you know that experience where you think back to […]
By Greg HornbackRead More
11/15/17
Breaking down the wall between quant and qual
Recently we had a project involving a large survey with numerous open-end questions. Taking the divide and conquer approach, it was all hands-on deck to quickly code the thousands of responses. As a qualitative researcher, coding survey responses can feel like a foreign process and I often found myself overthinking both my codes and the […]
By Molly HaganRead More
11/5/17
The Four Cornerstones of Survey Measurement: Part 2
Part Two: Reliability and Validity The first blog in this series argued that precision, accuracy, reliability, and validity are key indicators of good survey measurement. It described precision and accuracy and how the researcher aims to balance the two based on the research goals and desired outcome. This second blog will explore reliability and validity. […]
By Matt BruceRead More