Market Research
4/6/12
MythTrouncers Episode 5: Online market research is the only way to go these days.
Myth: Online market research is the best – and really the only – way to go these days. Have we really reached a point in which our technology deserves more attention than living, breathing humans? Microsoft’s “Really?” commercials for the Windows Phone back in 2010 suggests that we may have – and heck, that was […]
By Holly RussoRead More
4/2/12
What is your marketing organization missing? If you don’t know, it could be time for an audit
That’s not to say that you’re definitely lacking something, but…let’s face it, there’s nearly always room for improvement, and quite often marketing organizations are missing something that’s pretty important. Findings of marketing audits commonly show that organizations typically lack a truly strategic approach in their marketing. The 1989 reprint and review of the original article (The […]
By Leo LewisRead More
3/30/12
MythTrouncers Episode 4: Research doesn’t do anything but sit on the shelf and collect dust.
Myth: Research doesn’t do anything but sit on the shelf and collect dust. Well…I’d love to raise my nose in the air and snootily say, “That is ridiculous. That sort of thing does not happen!” But I’m pretty sure many of us have witnessed times in which it indeed has been the case. It’s interesting […]
By Holly RussoRead More
3/16/12
MythTrouncers Episode 3: Research is only useful for making tactical decisions.
Myth: Research is only appropriate and useful for testing products or campaigns so that we can make good tactical decisions. If you were to make this comment in front of our company’s principals, they’d likely collide with one another in a mad dash to reach their soapbox – and rightfully so. While we do carry […]
By Holly RussoRead More
3/15/12
Looking at survey responses by audience
First, let me say, “Happy March Madness” to all of our followers as the men’s NCAA basketball tournament kicks off today. We’re all in the office working today at Corona—still settling into the new space—but that doesn’t mean we can’t talk about the tournament every once in a while, right? Here’s a graph from ESPN.com […]
By Todd StoltenbergRead More
3/9/12
MythTrouncers Episode 2: We don’t need more research. We already have so much data, we don’t know what to do with it.
Myth: We don’t need more research. We already have so much data, we don’t know what to do with it. If you’re thinking something along this line, you’re doubtlessly not alone. We very frequently work with organizations of all kinds that don’t know what to do with all of the information they’ve collected over the […]
By Holly RussoRead More
3/1/12
MythTrouncers Episode 1: Quantitative research is better than qualitative, and vice versa.
Myth: Quantitative research is better than qualitative (or) qualitative research is better than quantitative. As a gal who holds qual research so near and dear to my heart, my initial reaction to the first half of this myth is to lean back in my desk chair and yell dramatically, “Noooooooo!” But in an effort to […]
By Holly RussoRead More
2/23/12
Assumptions and guesses and myths, oh my!
Announcing, the birth of MythTrouncers! As a firm, we’ve talked about launching a short series of blogs that address market research myths as a form of educating the masses. It wasn’t my idea…but now that I have found some pockets of time for writing, I’m stealing the idea and running with it. So there. We’ll […]
By Holly RussoRead More
2/13/12
A framework for data-driven strategic marketing
In case you missed the announcement, we’d like to mention again that here at Corona we’ve recently re-designed our website to be aligned with our customer groups by sector (business, nonprofit, and government). It was a decision inspired by our desire to acknowledge our customers’ unique needs across each of these areas. Honing in more […]
By Leo LewisRead More
1/31/12
State of Our Cities and Towns
We always like to see our research in action. We especially liked the Colorado Municipal League’s (CML) recent videos highlighting the findings (pdf) from the most recent edition of the State of Our Cities and Towns for Colorado. Not everyone absorbs information by reading graphs and tables or even text in a report. Producing an easy […]
By David KennedyRead More