Market Research
4/2/13
When to quit (market research)
It’s a question that we face in multiple areas of business and life – when do we quit? This question often arises in market research and analytic projects when… Deciding whether more follow-up research is needed. Research is taking longer, costing more, or having other challenges. Once you’re invested in a process, it can be […]
By David KennedyRead More
3/28/13
Times, they are a-changin’
As recently as a couple of years ago, we were keeping our distance from online panels for research. We even blogged about it. But things have been changing. And now evidence is starting to accumulate that online polls can rival (or even exceed) traditional polling methods in accuracy. A recent article in The Atlantic provides […]
By Beth MulliganRead More
3/25/13
Mirror mirror on the wall, what is the least desirable methodology of them all?
GreenBook, a directory of market research firms, conducts and publishes the Research Industry Trends (GRIT) report annually. While perusing the most recent results, I stumbled upon the following finding (techniques respondents would choose in their ideal research company): The top part of the graph showing most desirable research techniques – mobile and online – wasn’t […]
By David KennedyRead More
3/15/13
Excited about Denver’s art
Earlier this week Corona Insights attended the CBCA’s 26th annual Business for the Arts Awards Luncheon. The event was filled with beautiful performances, great food, and incredible examples of work being done in Denver at the intersection of business and arts. Corona Insights would like to congratulate and commend all of the nominees and winners on […]
By Andrew MonroeRead More
3/14/13
The Resource Exchange Introduces a New Service
Congratulations to our friends at The Resource Exchange on unrolling their newest service, New Heights Behavioral Health. We began working with TRE in 2005, and have continued our partnership with them since. Most recently, in late Spring 2012, Corona facilitated TRE’s strategic planning process where the kernel of an idea that has developed into New […]
By Kassidy BensonRead More
3/13/13
The Iron Triangle of Qualitative Analysis
Amidst all of the recent frenzy regarding big data and data scientists, the Corona team wondered how another piece of data – qualitative data – fits into the picture. We already utilize a robust toolkit of qualitative methodologies; however, as technology continues to evolve in this area, offering everything from online focus groups to real-time […]
By Sarah WilliamsRead More
3/1/13
How’s your driving? Using data to answer your questions.
You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car). Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]
By David KennedyRead More
2/14/13
Valentine’s Day Data
Expressing one’s love to another is a celebrated custom on Valentine’s Day. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. The […]
By Holly RussoRead More
2/12/13
DIY is no substitute for expertise
A great deal of strategic thinking and expertise goes into our work here at Corona Insights. With the abundance of DIY researcher tools (e.g., SurveyMonkey), more and more companies and organizations opt to do research themselves, perhaps not realizing the value outside experts can provide to their project. So it was nice when a recent […]
By Corona InsightsRead More
2/7/13
Here’s to people who fill out surveys
We got a present today – an Economic Census form! Yes, after 13 years of waiting, Corona Insights is part of the selected sample for the 2012 Economic Census. Maybe other companies wouldn’t be so excited about getting a 9-page form that starts off with the statement, “Your Response Is Required By Law”, but we […]
By Kevin RainesRead More