Market Research
1/7/14
Online polls are not scientific research
We remain surprised at the number of people who mistake open online polls for scientific research. This story about SeaWorld and a question about whether they “stuffed the ballot box” on an online poll overlooks the bigger picture when they discuss the topic. Online polls with open links are not scientific research and you can […]
By Kevin RainesRead More
1/2/14
Online qualitative tools provide more workscope options
Our Corona team has been looking into online qualitative research tools as of late in order to keep up with how various technology platforms can most effectively assist in data collection for our market research work. As you might expect, we have examined both the benefits and drawbacks of different online data collection platforms that […]
By Leo LewisRead More
12/19/13
Quick tip for assessing research quality
I serve on an advisory committee for a college program that trains organizational leaders, and at our last meeting there was a discussion about the curriculum for a research class. The committee chair looked at me and said, “Hey, you work in this field. What’s the most valuable research topic we can teach leaders?” I’ve […]
By Kevin RainesRead More
12/6/13
Never trust an assumption
Recently, the Corona staff prepared for an online bulletin board, a research method we often use. Participants from our client’s target audience get into a private online community and respond to message or image testing questions through exercises like polls and photo critiques. Prior to the study, I looked at the stock photo images and […]
By Andrew MonroeRead More
11/26/13
Black Friday Fever: Facts and Findings
While I’m a sucker for a good bargain, when it comes to holiday shopping, the idea of venturing out on Black Friday has never sounded appealing to me. Upon researching what’s been called the most hype-filled and the busiest shopping day of the year, I found that in-store sales on the day after Thanksgiving in […]
By Sarah WilliamsRead More
11/21/13
‘Tis the Season for Giving
I know what you’re thinking – it might be a little early for a holiday blog post. But now that giving season is in full force, with Halloween now behind us and Thanksgiving around the corner, I’ve been thinking about how other people give back to their communities and those in need during the holiday […]
By Sarah WilliamsRead More
11/19/13
Part #8 Wanted: Collaborative leaders
This is the final blog in our series dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan. The plan will be completed by year-end. From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #7: Collective leadership is committed to high impact results […]
By Karla RainesRead More
11/18/13
Part #7: Denver’s economic expansion is fueled by arts, culture and creativity
This is the seventh in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan. The plan will be completed by year-end. From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #6 – Denver’s economic vitality is accelerated by […]
By Karla RainesRead More
11/15/13
Part #6: Denver supports all of its artists and creatives
This is the sixth in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan. The plan will be completed by year-end. From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #5 – Denver’s diverse artists and creatives are […]
By Karla RainesRead More
11/14/13
Part #5: Lifelong learning inspires us all
This is the fifth in our series of blogs dedicated to showcasing the collective vision in IMAGINE 2020 – Denver’s soon-to-be-completed cultural plan. The plan will be completed by year-end. From now through November 22nd, Denver residents are invited to share their thoughts by visiting www.ImagineDenver2020.org. Vision #4 – Exposure, appreciation and participation in arts, […]
By Karla RainesRead More