Market Research
3/12/14
Societal values in music
We stumbled across the interesting data visualization today, which shows how commonly different words or phrases have appeared in Billboard’s Top 100 songs over the past 50 years or so. As we scroll through the tables, the most obvious pattern is the increase in profanity (described as “foul words”) since 1990. Prior to that era, […]
By Kevin RainesRead More
3/5/14
Why pay research participants?
We’ve probably all received some type of payment for participating in research before, whether it was for completing a survey, participating in a focus group or online community, or other form of research. But should we be paying people for their participation? While it would be nice if people would be intrinsically motivated to take […]
By David KennedyRead More
3/5/14
Imagine 2020 launch
Yesterday, Denver Mayor Michael Hancock revealed Denver’s first cultural plan in 25 years. This strategic plan, written by Corona Insights in partnership with Denver Arts & Venues, will fuel the next era for our city’s art, culture and creativity. What a treat it was to attend the press conference, see the final printed plan and […]
By Karla RainesRead More
2/26/14
What are you measuring when you ask your customers, “Are you satisfied?”
Business, governments, and nonprofits often ask those who come into contact with them how satisfied are they with X? You’ve undoubtedly been asked this yourself in the past and perhaps you’ve even run your own customer feedback (often dubbed Voice of the Customer) program. Doing so is smart as it can uncover problem areas and […]
By David KennedyRead More
2/20/14
Is cluster sampling a good fit for your survey?
Here at Corona, we strive to help our clients maximize the value of their research budgets, often by suggesting solutions that get the job done faster, better, or at a reduced cost. In survey research, developing an accurate sampling frame (i.e., a list of the study population and their contact information) is instrumental for success, […]
By Matt BruceRead More
2/4/14
Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods
When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]
By Sarah WilliamsRead More
1/30/14
How to ask the right questions
There is more to qualitative research design than meets the eye. Much should be taken into account in developing a questionnaire designed to elicit in-depth qualitative feedback from research participants. For the sake of brevity, I’ll hit on a few conceptual highlights. For starters, a researcher will consider the background and context for the research […]
By Leo LewisRead More
1/24/14
Strategic planning and market research fuel IMAGINE 2020
With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting. The commission had been strong proponents of a refreshed cultural plan for Denver. These volunteers served as Corona’s creative muse throughout the 15-month process. They held firm […]
By Karla RainesRead More
1/23/14
State of Our Cities & Towns 2014: Transportation
We were honored to work with the Colorado Municipal League (CML) for the fifth year on their annual report (PDF), State of Our Cities and Towns. Starting this year, the organization has decided to do a deep investigation into a different issue each year. They started with transportation issues this year and you can expect future reports […]
By Kassidy BensonRead More
1/16/14
Qualitative Market Research How-To: Online Bulletin Boards
An important part of Corona’s front-end consulting for research involves helping clients pick the best approach and research method and instrument. In-person focus groups are still very relevant for qualitative research, and the takeaway value from focus groups lies in the discussion, but what do you do when you need qualitative feedback that doesn’t require […]
By Andrew MonroeRead More