Market Research
11/7/14
Welcome, Mollie!
We are delighted to welcome Mollie Boettcher as the newest member of the Corona Insights team! As our newest Associate, Mollie will specialize in qualitative research practices including, but certainly not limited to: recruiting research participants, conducting focus groups and interviews, then analyzing and interpreting qualitative data for clients seeking data-driven guidance. Mollie attended the […]
By Sarah SvitakRead More
10/28/14
How Researchers Hire
Corona Insights just recently went through a round of hiring (look for a blog post soon about our newest member) and, while many of our hiring steps may be common, it did occur to me that our process mirrors the research process. Set goals. Research without an end goal in mind will get you nowhere […]
By David KennedyRead More
10/16/14
Haunted by Old Survey Questions
“As the Corona team bravely entered the haunted project file, they heard a strange sound. They quickly turned to the right to see analyses covered in cobwebs. They shuddered. Suddenly a weird shadow crossed their faces. As they looked up, they could barely make out what it was…a report? An old invoice? No, it couldn’t […]
By Kate DarwentRead More
9/9/14
Asking the “right” people is half the challenge
We’ve been blogging a lot lately about potential problem areas for research, evaluation, and strategy. In thinking about research specifically, making sure you can trust results often boils down to these three points: Ask the right questions; Of the right people; and Analyze the data correctly As Kevin pointed out in a blog nearly a year […]
By David KennedyRead More
8/19/14
Begin with the end in mind
Don't take a research misstep before you even begin. Set 3-5 major goals for the research up front to ensure the end result will meet the needs for which the research was undertaken in the first place.
By Matt HerndonRead More
8/5/14
Millionaires at McDonalds
A few outliers, such as the uber rich Donald Thump, can have a dramatic influence over your survey results. Carefully consider outliers and read our blog for solutions to handle them in an analysis.
By Matt BruceRead More
7/14/14
Explaining a complex world simply and incorrectly
We got a kick out of Tyler Vigen’s blog which demonstrates that mining data doesn’t mean a whole lot if you don’t know what you’re doing. He looks at large databases to find nominal correlations between completely unrelated variables. Let’s see if you can come up with some theories to explain why divorce rates in […]
By Kevin RainesRead More
7/7/14
Refer a client to Corona, receive an iPad
For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us. Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us. There is no limit on how many […]
By David KennedyRead More
6/24/14
Data-driven strategy, oh yeah.
My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]
By Karla RainesRead More
6/16/14
The relevance of reviews
Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]
By Sarah WilliamsRead More