Market Research
6/8/15
Corona Summer Camp 2015: AAPOR
Ah, summer camp. For those of us who were generally allergic to the outdoors as kids, summer camp did not necessarily mean cabins, building fires, and outdoor recreation. In my case, summer camp usually meant summer orchestra, which was the best. Not only did I get to play music for hours every day, I also […]
By Kate DarwentRead More
5/21/15
The Lifesavers Conference
As with any industry, it is important in market research to keep up with the latest thinking and practices by regularly attending workshops and conferences. For this reason, members of the Corona staff can occasionally be found at conferences put on by the American Association of Public Opinion Research (AAPOR), Market Research Association (MRA), and […]
By Matt HerndonRead More
4/8/15
Colorado’s New Statewide Child Abuse Hotline
We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect. Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado. Our partners at Heinrich Marketing came up with several great concepts, and […]
By Kevin RainesRead More
3/26/15
A fresh start with your customer feedback
Spring is in the air – though if you’re from our hometown it’s arguably been in the air since January – and what better season is there for a fresh start? As we often advocate with our clients, a periodic review of your research, evaluation, or strategic plans can help keep them relevant and maximize […]
By David KennedyRead More
3/18/15
It’s All About How You Ask
Last month, I attended the RIVA Training Institute in Rockville, Maryland to get a fresh look at how Corona tackles qualitative research. It was heartening to find that our qualitative research practices match industry standards, but as with any good training, I came away with some new insights that will undoubtedly help make us better […]
By Mollie BoettcherRead More
3/6/15
Brand Tracking for Sustained Growth
Surveys can be used to guide a plethora of business decisions. If you’re considering launching a new product or service, a survey can help you get feedback on not only the product or service itself, but your messaging and collaterals as well. If you’re looking to grow into a new market, a survey can help […]
By Matt HerndonRead More
3/4/15
Research To Do List
Recently, I came across this article about recommendations for the U.S. Census data. While I found the article interesting overall, I was really struck by this quote: “Meanwhile, the academy panel said, the job of producing more than 11 billion estimates a year from the survey is stretching the [U.S. Census] bureau’s capacity. The agency has […]
By Kate DarwentRead More
12/5/14
To Force or not to Force (an answer): It’s a complicated question
Survey design can be a complex and nuanced process. We have made a multitude of posts on the subject, including asking the right people to participate, and how to ask the right questions, but one area we don’t talk about a lot is how the answers you provide in a survey can influence your results. […]
By Matt HerndonRead More
11/24/14
The Power of Ranking
One of the fun tools of our trade is index development. It’s a way to rank order things on a single dimension that takes into account a number of relevant variables. Let’s say you want to rank states with respect to their animal welfare conditions, or rank job candidates with regard to their experience and […]
By Beth MulliganRead More
11/18/14
Big Insights can come in Little Numbers
On many of our research projects, the sample size (i.e., number of people who are surveyed) directly relates to research cost. Costs typically increase as we print and mail more surveys or call more people. Normally, the increase in sample size is worth the extra cost because the results are more likely to accurately reflect the […]
By Matt BruceRead More