Market Research

Corona Insights employee Kevin Raines

10/20/15

Does Prison Make People Find Religion?

We recently pondered prison and religious beliefs here at Corona, so we went poking around for data on the subject.  We found a Pew Forum survey of prison chaplains where they estimated the religious affiliation of prison inmates here:  http://www.pewforum.org/2012/03/22/prison-chaplains-perspectives/.  We then compared those proportions to the proportions of religions in the general population, also […]

By Kevin RainesRead More

Photo of employee David Kennedy

10/15/15

Visualizing data: 5 Best practices

Visualizing data, whether through graphs, infographics, or other means, has grown in importance as both the amount of data and the tools to interpret data have both increased. The goal of any graphic should be to tell a story, but it is easy to allow that story to be sidetracked by poor design. So, what […]

By David KennedyRead More

Photo of employee Beth Mulligan

10/13/15

Weight on What Matters

In May, Kate and I went to AAPOR’s 70th Annual Conference in Hollywood, FL.  Kate did a more timely job of summarizing our learnings, but now that things have had some time to settle, I thought I’d discuss an issue that came up in several presentations, most memorably in Andy Peytchev’s presentation on Weighting Adjustments […]

By Beth MulliganRead More

Photo of employee Beth Mulligan

10/8/15

Question What You Know

What I’m about to disclose may seem weird, or familiar, depending on the kind of person you are.  Last week our Corona Book Club met to discuss our recent pick, and as I sat down to put together my thoughts on it, I was reminded of an ad campaign from my youth.  I googled the […]

By Beth MulliganRead More

Photo of employee David Kennedy

10/6/15

What your response rate says about engagement

When we think about tracking customer satisfaction via surveys, the analysis is almost always on the survey responses themselves: how many said they were satisfied, what is driving satisfaction, and so on. (See a related post on 4 ways to report customer satisfaction.) Not shocking (and of course we should look at the results to questions […]

By David KennedyRead More

Corona Insights employee Matt Bruce

9/29/15

Navigating Time and Space: Why we Include Geography

When I was a kid living in Colorado Springs, my family frequently drove to Denver.  We would go to watch baseball games or visit museums.  It is about 60 miles between Colorado Springs and Denver.  Back then, the speed limit was 60 to 65 miles per hour, and I had fun mentally calculating that since […]

By Matt BruceRead More

Corona Insights Logo

9/11/15

Incorporating Exercises into Focus Groups

At Corona Insights, we are always researching best practices for the work we do.  In the world of qualitative research, this often means best practices for conducting focus groups.  Over the years, we have learned many tips and tricks for conducting focus groups, which includes incorporating exercises into our discussions.  There are a wide range […]

By Mollie BoettcherRead More

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8/27/15

Graphs: An effective tool, but use them carefully

Ahh…the graph.  Where would the business world be without them?  While some of us are just as content looking through a giant spreadsheet full of numbers, graphs can help to illustrate the story more effectively for number geeks and math haters alike.  However, while graphs can be a great tool, there are certainly times when […]

By Matt HerndonRead More

Corona Insights Logo

7/29/15

Wondering if you’re normal? The answer is probably yes.

Katherine Brown is Corona’s 2015 summer intern. She has one year left at Macalester College where she has chosen to study anthropology because it gives her an excuse to talk to people from all over the place and call it work. After living in Germany for a calendar year and Turkey for an academic one, […]

By Sarah SvitakRead More

Photo of employee David Kennedy

7/15/15

The more things change…

If you have been reading our blog you probably have noticed that our summer here at Corona has been one of professional development and learning. Granted, we like to think every season is, but maybe it’s the heat that makes staying indoors and reading or conferencing all the more attractive. Conferences especially are supposed to show […]

By David KennedyRead More