Market Research
3/22/16
Making improvements through A/B testing
Did you know that when you visit Amazon.com the homepage you see may be different than the one someone else sees, even beyond the normal personalized recommendations? It’s been widely reported how Amazon is continually tweaking their homepage by running experiments, or A/B tests (sometimes referred to as split tests), to tease out what makes a […]
By David KennedyRead More
3/8/16
Turning Passion into Actionable Data
Nonprofits are among my favorite clients that we work with here at Corona for a variety of reasons, but one of the things that I love most is the passion that surrounds nonprofits. That passion shines through the most in our work when we do research with internal stakeholders for the nonprofit. This could include […]
By Mollie BoettcherRead More
2/17/16
Informal Research for Nonprofit Organizations
While Corona serves all three sectors (private, public, and nonprofit) in our work, we have always had a soft spot for our nonprofit clients. No other type of organization is asked to do more with less, so we love working with nonprofits to help them refine their strategies to be both more effective at fulfilling […]
By Matt HerndonRead More
1/20/16
Dieting with Data
I don’t know about you, but one of my favorite things about the holidays is all of the great food that we get to eat. In just a month-and-a-half, we get to enjoy a beautiful Thanksgiving Turkey, succulent Holiday ham, and our favorite hors d’oeuvres on New Year’s Eve. It’s during these wonderful days I […]
By Greg HornbackRead More
1/6/16
Harness the Power of Cumulative Effects
This week we’re all getting a fresh start with the new year. The start of a new year is one of several “fresh start” events (along with birthdays, 1st of the months, Mondays, and so on) throughout the year that provide motivation to embark on changes. New research shows we use these events to mentally […]
By Beth MulliganRead More
12/30/15
The Challenges of Measuring Home
Home has many different definitions, both physical and conceptual. It is where the heart is, according to Pliny the Elder, or it’s where you keep your stuff according to George Carlin. It’s a structure, a family, a memory, or just anywhere you feel comfortable. Or maybe it’s all of these things. I spend a fair […]
By Kevin RainesRead More
12/18/15
Who’s Excited for 2016?
Oh man, where did 2015 even go? Sometimes the end of the year makes me anxious because I start thinking about all the things that need to be done between now and December 31st. And then I start thinking about things that I need to do in the upcoming year, like figuring out how to […]
By Kate DarwentRead More
12/7/15
Magic 8 Ball Says…Outlook Good!
It’s hard to believe that it’s already that time of year where you’re thinking not only about turkeys, in-laws and shopping, but also reflecting on what you’ve accomplished in the last year. For me, this November marks my one-year anniversary with Corona Insights, and since Gregory joined our team this fall, I’m officially no longer […]
By Mollie BoettcherRead More
12/4/15
New Case Study: Children’s Museum of Denver
We are excited to share a new case study about our work with the Children’s Museum of Denver. This case study in particular is a real treat to share, as it is such a great example of a client taking research findings and capitalizing on the information gained to create a truly inspiring result. You can view the […]
By Sarah SvitakRead More
12/2/15
Predicting The Future
In one form or another, much of market research is aimed at predicting the future. Whether you are considering opening a new line of business, tweaking your advertisements, or just trying to serve your constituents better, the key purpose is almost always some form of “If we do X, then what will happen?” However, when […]
By Matt HerndonRead More