Market Research
7/12/16
Do you have kids? Wait – let me restate that.
Karla Raines and I had dinner with another couple last week that shares our background and interest in social research. We were talking about the challenges of understanding the decisions of other people if you don’t understand their background, and how we can have biases that we don’t even realize. It brought me back to […]
By Kevin RainesRead More
7/8/16
How representative is that qualitative data anyway?
When we do qualitative research, our clients often wonder how representative the qualitative data is of the target population they are working with. It’s a valid question. To answer, I have to go back to the purpose of conducting qualitative research in the first place. The purpose of qualitative research is to understand people’s perceptions, […]
By Mollie BoettcherRead More
7/6/16
Car vs. Bike
I like to ride my bike whenever I get a chance. I ride to the store, to the park, to take my son to preschool, and sometimes just for fun. While I’ve never been in an accident with a moving car, I’ve witnessed several bike vs. car accidents, and its something I want to avoid. […]
By Matt BruceRead More
5/20/16
There is more to a quality survey than margin of error
One of the areas in which Corona excels is helping our clients who aren’t “research experts” to understand how to do research in a way that will yield high-quality, reliable results. One of the questions we are frequently asked is how many completed surveys are necessary to ensure a “good survey.” While the number of […]
By Matt HerndonRead More
4/27/16
Nonprofit Data Heads
Here at Corona, we gather, analyze, and interpret data for all types of nonprofits. While some of our nonprofit clients are a little data shy, many are data-heads like us! Indeed, several nonprofits (many of which we have worked for or partnered with) have developed amazing websites full of easy to access datasets. Here are […]
By Matt BruceRead More
4/13/16
Happy or not
A key challenge for the research industry – and any company seeking feedback from its customers – is gaining participation. There have been books written on how to reduce non-response (i.e. increase participation), and tactics often include providing incentives, additional touch points, and finely crafted messaging. All good and necessary. But one trend we’re seeing […]
By David KennedyRead More
4/8/16
Your Baby Is Increasingly Special and Unique, Apparently
It seems like when I’m in the mall and hear parents talking to their kids, I hear unusual names more and more often. I’ve been developing a theory that parents are enjoying creativity more and valuing tradition less when that birth certificate rolls around, so in keeping with Corona Insights tradition, I thought I’d explore […]
By Kevin RainesRead More
4/7/16
Building Empathy
In the past year I’ve been involved with a few projects at Corona that involve evaluating programming for teenagers. One commonality across these projects is that the organizations have been interested in building empathy in teenagers. As I’ve been reading through the literature on empathy, I’ve been thinking about how building empathy should be a […]
By Kate DarwentRead More
3/29/16
DIY Tools: Network Graphing
Analyzing Corona’s internal data for our annual retreat is one of my great joys in life. (It’s true – I know, I’m a strange one.) For the last few years I’ve included an analysis of teamwork at Corona. Our project teams form organically around interests, strengths, and capacity, so over the course of a year […]
By Beth MulliganRead More
3/22/16
Making improvements through A/B testing
Did you know that when you visit Amazon.com the homepage you see may be different than the one someone else sees, even beyond the normal personalized recommendations? It’s been widely reported how Amazon is continually tweaking their homepage by running experiments, or A/B tests (sometimes referred to as split tests), to tease out what makes a […]
By David KennedyRead More