Market Research
1/3/17
Where to next? Election polling and predictions
The accuracy of election polling is still being heavily discussed, and one point that is worth some pondering was made by Allan Lichtman in an NPR interview the day after the election. What he said was this: “Polls are not predictions.” To some extent this is a semantic argument about how you define prediction, but […]
By Beth MulliganRead More
12/27/16
Subpopulations in Research
As I’m sure you know, we do a lot of survey research here at Corona. When we provide the results, we try to build the most complete picture for our clients, and that means looking at the data from every which way possible. One of the most effective ways to do this is by looking […]
By Greg HornbackRead More
12/22/16
Does This Survey Make Sense?
It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects. We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase. But […]
By Mollie BoettcherRead More
11/30/16
Writing an RFP
So you’ve finally reached a point where you feel like you need more information to move forward as an organization, and, even more importantly, you’ve been able to secure some amount of funding to do so. Suddenly you find yourself elbow deep in old request-for-proposals (RFPs), both from your organization and others, trying to craft […]
By Kate DarwentRead More
11/23/16
Ensuring your graphs are honest
For our firm, the very idea of fake news goes against our mission to: Provide accurate and unbiased information and counsel to decision makers. The realm of fake news spans the spectrum of misleading to outright lying. It is the former that got us thinking about how graphs are sometimes twisted to mislead, while not […]
By David KennedyRead More
11/4/16
Predictable Unknowns
Have you ever needed to know what the future will look like? To create great strategic plans, our clients need to understand what their operating environment will look like in five, ten, or thirty years. They want to know how the population, jobs, markets, homes, and infrastructure are expected to change. We help these clients […]
By Matt BruceRead More
10/28/16
Research Without Borders
While Corona Insights is based in Denver, we have conducted research studies in nearly every state in the U.S. as well as many nationwide studies. We certainly have an expertise in understanding what makes Colorado tick, but the fact of the matter is that today’s technological landscape allows us to effectively design and manage research […]
By Matt HerndonRead More
8/19/16
What are your organization’s demographics?
It’s probably no secret that we at Corona like to think about demographics a lot (we posted this cool quiz to test your demographic knowledge a few months ago). A few weeks ago, it took all of my self-control to not turn to whoever was sitting next to me on a plane and start discussing […]
By Kate DarwentRead More
8/12/16
Online research is becoming more feasible in smaller locales (and that includes Denver)
Door-to-door, intercept, mail, telephone, online – surveys have evolved with the technology and needs of the times. Online has increased speed and often lowered cost of conducting surveys. For some populations, it has even made conducting surveys more feasible. However, online surveys haven’t always been feasible in a city such as Denver or even statewide […]
By David KennedyRead More
8/2/16
Research on Research: Boosting Online Survey Response Rates
David Kennedy and Matt Herndon, both Principals here at Corona, will be presenting a webinar for the Market Research Association (MRA) on August 24th. The topic is how to boost response rates with online surveys. Specifically, they will be presenting research Corona has done to learn how minor changes to such things as survey invites can […]
By Sarah SvitakRead More