In Action
1/20/12
Next Era Nonprofits: Upcoming SVP Workshop
We’re in an era of profound and broad change for the nonprofit sector. In fact, this may be the most dynamic period the sector has experienced in two decades. Not only are the rules for success being rewritten, we’re thinking anew about what to call the sector, who is in the sector, and what defines […]
By Karla RainesRead More
12/16/11
Existing home sales revisions – The challenges of complex data
As a firm that works with large databases for our clients, this article strikes home. Working with big databases is hard work. It’s not just the mechanics of data manipulation and calculations, but also knowing where the data come from, what they mean, and how to interpret them. You have to have a feel for […]
By Kevin RainesRead More
12/5/11
Colorado Gives Day 2011
Tomorrow (December 6) is Community First Foundation‘s second annual Colorado Gives Day. This 24-hour event is a special opportunity to “give where you live.” Last year, Colorado Gives Day exceeded expectations and their $1 million fundraising goal by raising $8.4 million. In 2010, about 540 nonprofits participted and 83% acquired new donors. This year, all […]
By Meredith BadlerRead More
12/2/11
Insights from TEDxCrestmoorParkWomen
TED is all about ideas worth spreading. Ideas shared via stories – authentic stories of lives, lessons learned and interesting facts. You can’t help but wonder in awe, “Who would have thought? Who knew that was possible?” TED builds community through story telling. It’s as simple as that. Stories are shared around the globe. In […]
By Karla RainesRead More
11/28/11
Karla Raines Presenting at TEDxCrestmoorParkWomen
On December 1, TEDxWomen will take place simultaneously in New York and LA. The conversation will continue at 110 global TEDx events, including TEDxCrestmoorParkWomen hosted at the University of Denver. We’re thrilled to announce that Corona Insights’ own Karla Raines has been selected to present at TEDxCPW and host an interactive breakout session. The title […]
By Meredith BadlerRead More
10/20/11
Bold. Smart. Strategic. WFCO’s new strategic plan
Think big. Be bold. Stay Focused. Accomplish More. These are the opening words of The Women’s Foundation of Colorado‘s new strategic plan, and we couldn’t agree more! In June 2011, Corona Insights wrapped up a transformational strategic planning process with the Foundation. With new leadership in place, WFCO came to Corona because they needed a […]
By Meredith BadlerRead More
4/4/11
Porsche’s research shows they need to change perceptions
We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example. Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]
By David KennedyRead More
1/3/11
Listening to your market
Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today. To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]
By Todd StoltenbergRead More
10/21/10
A new form of SUGGING? PUGGING?
We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different. I won’t name the offending organization, […]
By David KennedyRead More
10/18/10
GAP logo debacle
So, you may have heard about the whole new GAP logo story last week. Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo […]
By David KennedyRead More