Denver Metro
10/28/16
Research Without Borders
While Corona Insights is based in Denver, we have conducted research studies in nearly every state in the U.S. as well as many nationwide studies. We certainly have an expertise in understanding what makes Colorado tick, but the fact of the matter is that today’s technological landscape allows us to effectively design and manage research […]
By Matt HerndonRead More
7/6/16
Car vs. Bike
I like to ride my bike whenever I get a chance. I ride to the store, to the park, to take my son to preschool, and sometimes just for fun. While I’ve never been in an accident with a moving car, I’ve witnessed several bike vs. car accidents, and its something I want to avoid. […]
By Matt BruceRead More
6/11/15
Tracking H2O
As a skiing and a river rafting enthusiast, I’m interested in snow levels of our nearby Rocky Mountains and of water levels in our creeks and rivers. Early summer is therefore an exciting time to monitor snowpack and river levels because changes are dramatic. Luckily, two websites provide current data on snowpack and river levels […]
By Matt BruceRead More
4/8/15
Colorado’s New Statewide Child Abuse Hotline
We were pleased yesterday to attend the unveiling of Colorado’s new rollout of a statewide hotline to report suspected child abuse or neglect. Governor Hickenlooper and other dignitaries spoke on the Capitol steps, and we think it’s a great step forward for Colorado. Our partners at Heinrich Marketing came up with several great concepts, and […]
By Kevin RainesRead More
2/13/15
Is your Neighbor an Engineer?
While Kevin has an engineering degree, I do not—my degree is in social sciences. After reading Kevin’s blogs about income patterns of folks with engineering degrees, I was inspired to take a fresh look at degrees from a spatial perspective. I wondered where engineers are most likely to live, where social scientists are likely to […]
By Matt BruceRead More
8/12/14
The cautionary tale of 5 scary strategic planning mistakes: Part II – Avoid side swipes
Your strategic planning process is in motion and... BOOM! Out of nowhere, another priority collides with the strategy, hijacking the process.
By Karla RainesRead More
7/7/14
Refer a client to Corona, receive an iPad
For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us. Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us. There is no limit on how many […]
By David KennedyRead More
6/16/14
The relevance of reviews
Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]
By Sarah WilliamsRead More
6/6/14
Corona wins Gold Peak Award for Market Research
Last night, the Colorado American Marketing Association (CO+AMA) celebrated Colorado’s first class marketers at their annual Colorado Peak Awards. Corona Insights was honored to take home our 4th Gold Peak Award in the category of Market Research. This year, we won the award for our member engagement and brand assessment for the American College of Veterinary […]
By Kassidy BensonRead More
5/27/14
Yes, that college degree is still worth the cost of attendance
Here at Corona, we help organizations make strategic decisions via our research and strategy services. But individuals can also use research to make strategic decisions. We read a lot these days about the cost of higher education. While rises in health care costs get more attention, inflation in higher education costs have actually outpaced them, […]
By Kevin RainesRead More