Chronicling Corona
10/28/14
How Researchers Hire
Corona Insights just recently went through a round of hiring (look for a blog post soon about our newest member) and, while many of our hiring steps may be common, it did occur to me that our process mirrors the research process. Set goals. Research without an end goal in mind will get you nowhere […]
By David KennedyRead More
10/23/14
The Latest Edition of The Corona Observer
The Corona Observer, our latest quarterly e-newsletter is out! Discover how to prevent those scary tales this Halloween! Don’t miss future editions, sent about once per quarter. Sign up here.
By David KennedyRead More
9/24/14
New Case Study: 1920’s Era Town
We always enjoy our successful engagements with our clients, but too often we can’t share our work. So we get even more excited when we have the opportunity to share our work, along with how it benefited a client. Our latest case study is about a market feasibility study Corona conducted for a 1920’s Era […]
By David KennedyRead More
6/6/14
Corona wins Gold Peak Award for Market Research
Last night, the Colorado American Marketing Association (CO+AMA) celebrated Colorado’s first class marketers at their annual Colorado Peak Awards. Corona Insights was honored to take home our 4th Gold Peak Award in the category of Market Research. This year, we won the award for our member engagement and brand assessment for the American College of Veterinary […]
By Kassidy BensonRead More
3/5/14
Imagine 2020 launch
Yesterday, Denver Mayor Michael Hancock revealed Denver’s first cultural plan in 25 years. This strategic plan, written by Corona Insights in partnership with Denver Arts & Venues, will fuel the next era for our city’s art, culture and creativity. What a treat it was to attend the press conference, see the final printed plan and […]
By Karla RainesRead More
1/24/14
Strategic planning and market research fuel IMAGINE 2020
With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting. The commission had been strong proponents of a refreshed cultural plan for Denver. These volunteers served as Corona’s creative muse throughout the 15-month process. They held firm […]
By Karla RainesRead More
1/23/14
State of Our Cities & Towns 2014: Transportation
We were honored to work with the Colorado Municipal League (CML) for the fifth year on their annual report (PDF), State of Our Cities and Towns. Starting this year, the organization has decided to do a deep investigation into a different issue each year. They started with transportation issues this year and you can expect future reports […]
By Kassidy BensonRead More
12/18/13
343 Travel Magnets and Counting
At Corona Insights, we have a quirky collection of magnets. Hundreds of magnets cover every square inch of ferromagnetic material in our kitchen. Being data scientists, we decided our collection needed to be quantified. Below is a detailed analysis of the origins of our collection. In the spirit of the season, we are giving away […]
By Kassidy BensonRead More
9/18/13
Sign up for The Corona Observer quarterly e-newsletter
Stay current with Corona Insights by signing up for our quarterly e-newsletter, The Corona Observer. In it, we share with our readers insights into current topics in market research, evaluation, and strategy that are relevant regardless of your position or field. View our recent newsletters here. * indicates required Email Address * First Name Last Name We […]
By David KennedyRead More
5/14/13
The New Frontier of Qualitative Research Tools
In recent years, the qualitative research field has seen an explosion of new online or mobile tools that allow researchers to capture data in ways we couldn’t 5 to 10 years ago. Although we’ve previously reported on the rise qualitative analysis software and what it means for Corona and its customers, we’ve decided to launch […]
By Sarah WilliamsRead More