Business
10/30/13
Choosing the Right Research Method: Planes, False Claims and Automobiles
I recently came across an article (which shall remain anonymous) claiming that “focus groups are a thing of the past,” and that Google Trends could better serve anyone considering using a focus group for feedback. I had to laugh. The situation the author used made sense: By using Google Trends, they were able to instantly […]
By Andrew MonroeRead More
8/28/13
Research, insights and coffee
A new sign in my neighborhood off of Broadway and 4th Avenue caught my attention the other day. Apparently, Dunkin’ Donuts is opening its first Denver location. What piqued my curiosity about a new local franchise, however, wasn’t the fact that there will be a new donut shop dangerously close to my apartment within a […]
By Sarah WilliamsRead More
8/6/13
Digital media is enhancing market research
According to last Friday’s article from Mashable (based on data from eMarketer), Americans are consuming more digital media than TV for the first time. The biggest jump in digital consumption comes from people using their smartphones to connect online. People are emailing coworkers while they are out to eat, reading online restaurant reviews while sitting […]
By Andrew MonroeRead More
5/17/13
The Power of Visual Storytelling
They say a picture is worth a thousand words. Let’s stand by that. Pretend one picture is equal to (literally) 1,000 words. If it took, let’s say, five seconds to look at each picture in an album (remember, one picture=1,000 words), that means you would be able to consume 12,000 “words” per minute by looking […]
By Andrew MonroeRead More
4/2/13
When to quit (market research)
It’s a question that we face in multiple areas of business and life – when do we quit? This question often arises in market research and analytic projects when… Deciding whether more follow-up research is needed. Research is taking longer, costing more, or having other challenges. Once you’re invested in a process, it can be […]
By David KennedyRead More
3/21/13
Curate your data, connections, and content
As a result of the technological advances of the past several decades, we’re inundated with information all day, every day. Business owners and entrepreneurs may believe that the money-making ships have long-since sailed, but there are still opportunities for incredible value creation there, if our thinking is broadened. Where our tendency may be to press […]
By Kim PierceRead More
3/15/13
Excited about Denver’s art
Earlier this week Corona Insights attended the CBCA’s 26th annual Business for the Arts Awards Luncheon. The event was filled with beautiful performances, great food, and incredible examples of work being done in Denver at the intersection of business and arts. Corona Insights would like to congratulate and commend all of the nominees and winners on […]
By Andrew MonroeRead More
3/6/13
An interview with 9News “Leader of the Year” Christine Marquez-Hudson
In 2008, when Christine Marquez-Hudson joined Mi Casa, we had the honor of working with her on efforts to reinvigorate the programs, partnerships, and positive community impact of the organization. On January 17th, 9News named Christine Marquez-Hudson “Leader of the Year”. When the news of this tremendous honor reached Corona Insights, our team was overjoyed […]
By Kassidy BensonRead More
1/30/13
Interplay between corporate planning and marketing organization planning
In today’s ever fast-paced world of marketing tactics, with all of the continuous buzz around the proliferation of distribution and messaging channels, it’s always refreshing to read a rare article that touches on high-level strategic marketing planning, along with the accompanying reminder about its importance. The author in this case, Mr. Peter Buscemi, sums up its importance […]
By Leo LewisRead More
11/27/12
The Black Mobile Cyber Small Business sale
Are you recovered yet from the frantic weekend of deal hunting? First you had Mobile Thursday (haven’t heard of that one yet? see below), then Black Friday, followed by Small Business Saturday, and then (after taking Sunday off) you had Cyber Monday. With all the hype it’s hard to know where the interest is among […]
By David KennedyRead More