Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/4/11

Porsche’s research shows they need to change perceptions

We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example.  Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in […]

By David KennedyRead More

3/28/11

Corona Insights is hiring

Corona Insights is looking for some bright minds to join our team.  Specifically, we’re looking for an analyst and senior analyst – both with a quantitative focus. If you love asking and answering questions, finding insights buried in data, and have a desire to help organizations with their challenges, then we want to hear from […]

By David KennedyRead More

2/21/11

Thank you to Gregg Moss and 9News!

As previously blogged, Gregg Moss at 9News is wearing local company shirts throughout the month of February. Today, Gregg was an honorary Coronita and “bright thinker” for the day…   Thank you to Gregg and 9News for picking the Corona orange to wear on the air – we know you had plenty of options!

By David KennedyRead More

2/18/11

Two more examples of great social media

Oreo has long been known for its tagline of being “America’s Favorite Cookie” (and more recently the “World’s Favorite Cookie”) but now it has the data to say it is also the most “liked” cookie. This past Tuesday, the company completed its social media campaign to set the Guinness World Record for most Facebook “likes” […]

By Todd StoltenbergRead More

1/24/11

Racing for feedback

2010 marked the inaugural year of the Corona Insights Race Survey and Rating System.  Having several runners on staff, and noticing that many races do not gather feedback from race participants, we decided to create a standardized system that race directors can use to improve their services, and that marketing directors can use to promote […]

By Todd StoltenbergRead More

1/24/11

Top 5 Reasons Gregg Moss at 9News should wear a Corona shirt

Gregg Moss, Denver 9News business reporter, is wearing local company shirts throughout the month of February.  Corona recently sent our own bright orange shirt to Gregg and we’d like to offer the following reasons for him to wear our shirt: Corona’s “shining sun” logo is welcome on early morning broadcasts in February. Corona could help […]

By David KennedyRead More