Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

5/9/11

Why Do Girls Love Horses, Unicorns And Dolphins?

Admit it, the title caught your attention.  That’s why I clicked on this story when digging up an article for another blog post. Which got me thinking: Why don’t research reports or other deliverables have names like this?  We should create curiosity and anticipation in our report titles. Now, read the article before reading the […]

By David KennedyRead More

5/3/11

Asking questions of value

You know the surveys on the back of fast food receipts?  I called in to complete one the other day and thought I’d share my experience. It first asked the six digit store number and then had me verify it was correct.  This was followed by a question if I used the drive-thru or dined […]

By Todd StoltenbergRead More

4/27/11

Insights for Good #5

Summer is almost here and the whitewater rafting season is beginning so why not get in the spirit by coming to our next Insights for Good event? It seems like forever ago that we last met, but we haven’t disappeared. Our next meetup for May is with cityWild. Our goal for the evening will be […]

By David KennedyRead More

4/25/11

Corona featured in new book – Strategy for Good

Corona Insights is thrilled to be one of the socially responsible companies featured in a new book, Strategy for Good, by Susan Hyatt, founder and CEO of Business Nonprofit CONNECTIONS, Inc. Strategy for Good uses real-world examples to illustrate “how to create all-win solutions that demonstrate your [company’s] values, benefit the causes you care most […]

By Meredith BadlerRead More

4/20/11

Market research is dead. Long live market research.

Traditional market research is dead.  I’ve heard this multiple times in the past and I’m betting you have too.  To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people […]

By David KennedyRead More

4/14/11

You’re not alone in procrastinating

If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute. During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people […]

By David KennedyRead More