Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/13/12

A framework for data-driven strategic marketing

In case you missed the announcement, we’d like to mention again that here at Corona we’ve recently re-designed our website to be aligned with our customer groups by sector (business, nonprofit, and government). It was a decision inspired by our desire to acknowledge our customers’ unique needs across each of these areas. Honing in more […]

By Leo LewisRead More

2/7/12

Corona continues to survey the running community

For over two years now, Corona Insights has been providing races around the country with a standardized way of surveying their athletes.  This process was developed by Corona as an innovative process for race directors to get feedback and see how their races compare to other races.  Since the survey’s inception in early 2010, over […]

By Todd StoltenbergRead More

2/1/12

Foresights Exemplified – Hello, Nonprofit Business Model

As consultants, we have the privileged opportunity to learn from each customer engagement.  We also practice at our professions. After all that’s what it means to be a practitioner. Each consulting engagement provides a forum for me to hone my associative thinking skills – an opportunity to make connections across ideas and customers – and […]

By Karla RainesRead More

1/31/12

State of Our Cities and Towns

We always like to see our research in action. We especially liked the Colorado Municipal League’s (CML) recent videos highlighting the findings (pdf) from the most recent edition of the State of Our Cities and Towns for Colorado. Not everyone absorbs information by reading graphs and tables or even text in a report. Producing an easy […]

By David KennedyRead More

1/30/12

Colorado Symphony: Act 3, Scene 1

Lately I’ve been intrigued by the Harvard Business Review article “Strategy Tools for a Shifting Landscape” by Michael G. Jacobides (January 2010) in which he makes the case for a narrative approach to strategy analysis. Jacobides writes, “In an age when nothing is constant, strategy should be defined by narrative – plots, subplots, and characters.” […]

By Karla RainesRead More

1/25/12

Corona in action

What better way to learn about the quality work Corona does than through the experiences of our various customers? Check out our updated Case Studies to see Corona in action. Over the years, Corona has helped a wide array of customers through market research and strategic consulting answer the questions most important to them, and […]

By Meredith BadlerRead More