Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/9/12

MythTrouncers Episode 2: We don’t need more research. We already have so much data, we don’t know what to do with it.

Myth: We don’t need more research. We already have so much data, we don’t know what to do with it. If you’re thinking something along this line, you’re doubtlessly not alone. We very frequently work with organizations of all kinds that don’t know what to do with all of the information they’ve collected over the […]

By Holly RussoRead More

3/1/12

MythTrouncers Episode 1: Quantitative research is better than qualitative, and vice versa.

Myth:  Quantitative research is better than qualitative (or) qualitative research is better than quantitative. As a gal who holds qual research so near and dear to my heart, my initial reaction to the first half of this myth is to lean back in my desk chair and yell dramatically, “Noooooooo!” But in an effort to […]

By Holly RussoRead More

2/29/12

Moving day – Corona’s new address

Same locale, new venue. Corona is leaping over to 1580 Lincoln Street and a new zip code on this leap day.  Movers have been packing up the old Welton Street office all morning and heading a few blocks over to the new Lincoln Street space. If you’re trying to reach us today or tomorrow via […]

By David KennedyRead More

2/27/12

The vortex of anxiety

Anxiety in organizations is like a vortex – a whirling mass with suction capable of drawing into its current everyone that surrounds it.  I’ve experienced the vortex firsthand in my strategic consulting work.  I’ve learned that the vortex exists when leadership is absent or insufficient.  More specifically, I’ve witnessed it swirl, suck and consume the […]

By Karla RainesRead More

2/23/12

Assumptions and guesses and myths, oh my!

Announcing, the birth of MythTrouncers! As a firm, we’ve talked about launching a short series of blogs that address market research myths as a form of educating the masses. It wasn’t my idea…but now that I have found some pockets of time for writing, I’m stealing the idea and running with it. So there. We’ll […]

By Holly RussoRead More

2/21/12

Inspiring the next era nonprofit association

Inspire – to motivate, to stimulate to action, to bring about, to fill with enlivening or exalting emotion As a consultant, I strive to do more than advise, provide expertise or facilitate decision making.  I want to inspire my customers to believe they can do and be more than they are today.  Not only do […]

By Karla RainesRead More