Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/23/12

CWEE featured on PBS

The Center for Work Education and Employment (CWEE) was featured on a recent PBS NewsHour feature, “To Receive Welfare, Should Drug Tests Be Required?” CWEE’s executive director Laurie Harvey, who has been working with single mothers for 30 years, is interviewed in the clip as Colorado is one of the states considering this new measure. […]

By Meredith BadlerRead More

3/16/12

MythTrouncers Episode 3: Research is only useful for making tactical decisions.

Myth: Research is only appropriate and useful for testing products or campaigns so that we can make good tactical decisions. If you were to make this comment in front of our company’s principals, they’d likely collide with one another in a mad dash to reach their soapbox – and rightfully so. While we do carry […]

By Holly RussoRead More

3/15/12

Looking at survey responses by audience

First, let me say, “Happy March Madness” to all of our followers as the men’s NCAA basketball tournament kicks off today.  We’re all in the office working today at Corona—still settling into the new space—but that doesn’t mean we can’t talk about the tournament every once in a while, right? Here’s a graph from ESPN.com […]

By Todd StoltenbergRead More

3/14/12

Happy Pi Day!

Corona Insights loves a celebration. We also love numbers. Naturally, we’re a fan of pi day. Today is March 14, or 3/14 (for those who need us to spell it out). The mathematical constant of pi, roughly equivalent to 3.14, is “the ratio of any Euclidean circle’s circumference to its diameter.” Pi is irrational, transcendental, and […]

By Meredith BadlerRead More

3/9/12

Welcome, Kim!

With all the excitement about our new office, we’ve been remiss in announcing our newest staff member: Kim Pierce! Kim joined Corona in mid-January as a research analyst (with a focus on quantitative market research). She brings a diverse set of skills and experiences that fit oh-so-nicely with Corona’s breadth of customers. Kim began her […]

By Meredith BadlerRead More

3/9/12

MythTrouncers Episode 2: We don’t need more research. We already have so much data, we don’t know what to do with it.

Myth: We don’t need more research. We already have so much data, we don’t know what to do with it. If you’re thinking something along this line, you’re doubtlessly not alone. We very frequently work with organizations of all kinds that don’t know what to do with all of the information they’ve collected over the […]

By Holly RussoRead More