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4/9/12

Do your homework before using strategy models

The following is a graphic example of the GE/McKinsey matrix, a fairly well-known consulting framework that allows for visual representation of a market(s) that a company serves and where these market(s) are positioned relative to key factors such as level of market attractiveness (high, medium or low) and relative strength of the business unit (high, […]

By Leo LewisRead More

4/6/12

MythTrouncers Episode 5: Online market research is the only way to go these days.

Myth: Online market research is the best – and really the only – way to go these days. Have we really reached a point in which our technology deserves more attention than living, breathing humans? Microsoft’s “Really?” commercials for the Windows Phone back in 2010 suggests that we may have – and heck, that was […]

By Holly RussoRead More

4/2/12

Celebrating milestones

We’ve always endeavored to be a good employer – and aspire to be a great one.  A few years back we realized that we did more to recognize our staff when they got married or had a baby than we did when they celebrated their Coronanniversary.  Now we are pleased to give each Coronita something special […]

By Karla RainesRead More

4/2/12

What is your marketing organization missing? If you don’t know, it could be time for an audit

That’s not to say that you’re definitely lacking something, but…let’s face it, there’s nearly always room for improvement, and quite often marketing organizations are missing something that’s pretty important. Findings of marketing audits commonly show that organizations typically lack a truly strategic approach in their marketing.  The 1989 reprint and review of the original article (The […]

By Leo LewisRead More

3/30/12

MythTrouncers Episode 4: Research doesn’t do anything but sit on the shelf and collect dust.

Myth: Research doesn’t do anything but sit on the shelf and collect dust. Well…I’d love to raise my nose in the air and snootily say, “That is ridiculous. That sort of thing does not happen!” But I’m pretty sure many of us have witnessed times in which it indeed has been the case. It’s interesting […]

By Holly RussoRead More

3/23/12

CWEE featured on PBS

The Center for Work Education and Employment (CWEE) was featured on a recent PBS NewsHour feature, “To Receive Welfare, Should Drug Tests Be Required?” CWEE’s executive director Laurie Harvey, who has been working with single mothers for 30 years, is interviewed in the clip as Colorado is one of the states considering this new measure. […]

By Meredith BadlerRead More