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6/20/12

Synergistic Business Model on CausePlanet.org

Karla Raines has been on the forefront of shaping the nonprofit sector’s thinking about business models.  Check out her recent article on CausePlanet.org: “Naming and claiming the nonprofit business model.” While we’ve been using and promoting Corona Insights’ Synergistic Business Model™  for quite a while, it was exciting to see it on this widely used and […]

By Meredith BadlerRead More

6/18/12

Corona unveils new video

Corona Insights' new introduction video - the how and what of Corona's work.

By David KennedyRead More

5/21/12

Corona launches beta of Co-Strategy

Last week, Corona launched the beta version of Co-Strategy, a digital collaboratory designed exclusively for nonprofit agency executives to think and act strategically. We celebrated this milestone with a special breakfast and invited a few dozen nonprofit agency executives to participate in our beta test of the platform. Click here to learn more about Co-Strategy. Stay […]

By Meredith BadlerRead More

5/17/12

Why strategy is important in understanding your environment

Why a company’s stated strategy is so important to ultimately understanding its External Situation and Environment. In order for the Internal Assessment process to be relevant to a marketing executive and the marketing planning process, we view the assessment as taking place both at the macro-company level as well as at the marketing organization level […]

By Leo LewisRead More

5/16/12

The American Community Survey could be eliminated

At Corona Insights, we always try and maximize the value we add for our clients. While we are experts in collecting data ourselves, we can often utilize secondary data instead to inform our clients’ decisions, dramatically reducing the cost of obtaining such information on our own. One of the secondary data sources we use frequently […]

By Matt HerndonRead More

5/7/12

Happy Anniversary, Radiance Blog!

We can’t believe it’s already been four years since Corona first launched the Radiance Blog.  And, here’s a fun fact: seven of Corona’s eleven staff were here when the blog was launched.  In fact, those seven have all been at Corona for five years or longer. Here’s our original Radiance Blog post from May 7, 2008: […]

By David KennedyRead More