Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

10/19/12

Beer and politics

While we typically steer clear of politics here, preferring to remain the unbiased, neutral party, we do not steer clear of items related to beer. Four years ago, I posted a blog post about the numerous alternative polls being used to predict the election, from Halloween masks to cookies. This year, instead of showing more […]

By David KennedyRead More

10/18/12

Asking survey questions that measure what you are trying to measure

It’s a common problem seen in market research – asking one question to imply the answer to another. Sometimes it’s unavoidable- when writing a survey, you can’t show your hand and let participants know the information you are really looking for. However, too often interpretations and decisions are made not by faulty data, but by […]

By David KennedyRead More

10/16/12

Research…and a little bit of magic

This morning, I decided to ask the Magic 8 Ball if our information-junkie staff here at Corona Insights would employ any online qualitative research tools before the end of the year. Its reply on the little floating blue triangle: “No way!” What!? The Magic 8 Ball is so stupid! Well, we all know that if […]

By Holly RussoRead More

10/10/12

“Feel Inside” Helps Cure Kids

This story has it all.  Cutting-edge market research with a hard-to-reach demographic. Strategic philanthropic success. And the perfect blend of hilarity, cuteness and pure musical talent. Introducing, “Feel Inside (and Stuff Like That)” by musical group Flight of the Conchords. How did this masterpiece come to be and why is it relevant? In August, a […]

By Meredith BadlerRead More

10/4/12

Geena Davis loves research! (And you should, too.)

Growing up as (what I felt was) a too-tall girl with boring brown hair featuring accentuated gawkiness during my teen years, I tended to take note of famous women who fit a similar description (minus the gawky) – but made it work for themselves.  As such, I felt a sort of bond with women like […]

By Holly RussoRead More

9/25/12

Smartphone addiction and what it means for market research

The infographic below from OnlineColleges definitely makes the case for smartphone addiction.  Whether you want to call it addiction or not, smartphones and their siblings (i.e. tablets) have become essential to many people. From the technical abilities to the personal nature of the devices (they always have it with them), smartphones may also become an […]

By David KennedyRead More